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 user 2010-04-11 at 5:47:25 pm Views: 52
  • #23543


    HP backs
    claim with original ink usage study

    Philippines – Findings from a recent study on cartridge yield and
    reliability commissioned by Hewlett-Packard Singapore revealed that
    original HP print cartridges produce 111.9 percent more or over twice as
    many pages than refilled cartridges.Similarly, results on the cartridge
    reliability showed that 42.8 percent of refilled cartridge brands
    tested were either dead-on-arrival (DOA – found to have substantial
    leakage, 10 pages printed or less, color mix on 10 consecutive pages) or
    failed prematurely (page yield of less than 75 percent of the average
    page yield), while only 1.4 percent of original HP ink cartridges tested
    to have failed prematurely.The study, which was conducted by TUV SUD
    PSB Pte Ltd. in September 2009, covered a page yield/reliability
    comparative study on original HP inkjet cartridges and refilled inkjet
    cartridges that are used in HP Deskjet 5650, HP Deskjet 2560, HP Deskjet
    2568 and HP Deskjet 930C printers in China, India, Indonesia, Korea,
    Thailand, and the Philippines.

    The testing organization carried
    out the refilling exercise, which consisted of refilling empty HP inkjet
    cartridges at both locally branded chain stores as well as non-branded
    outlets situated in the six countries mentioned.A total of 72 original
    HP branded inkjet print cartridges and 566 refilled print cartridges
    were used for the study.Aside from DOA and premature failure of refilled
    cartridges, HP said non-original ink cartridges also fail in delivering
    color accuracy, create printer errors and damage the printer parts,
    resulting in productivity losses due to downtime.

    Gio Sabio,
    market development manager for the Supplies, Imaging and Printing Group
    of HP Philippines, said refills are also not an environmentally friendly
    option as many would like to think.Sabio said that aside from the
    quality of ink that HP uses, the company’s green efforts also include
    the design of the cartridges up to their proper disposal, something that
    not being addressed by refillers.“We don’t only think of our products’
    environmental impact during the end-of-the life stage, but we also start
    from the development stage,” Sabio added.

    HP Twice as Many
    Prints condo promoTo further entice customers to buy and use original HP
    ink, the company’s Imaging and Printing Group again launched a grand
    raffle campaign that will see two winners of brand new, fully furnished
    condominium units in Bonifacio Global City in Taguig.This promo comes on
    the heels of other previous HP ink grand raffle promos that gave away
    brand new cars with free gasoline, US trips, gadgets, and shopping
    sprees worth P2.4 million.

    The entire studio-type condominium
    unit package is worth P3.5 million each. It can be won by anyone who
    buys original HP ink cartridges that are part of the promo and submits
    electronically the special unique codes printed on the cartridge box.HP
    ink buyers can also win instant prizes such as mobile phone credits
    through the scratch card or accumulate points to claim reward items such
    as Sodexho gift certificates and HP printers and consummables.

    interior design of the condo units that will be raffled off will
    feature unique prints that will be produced using an HP Scitex FB6100
    wide-format printer.Architects and interior designers are now turning
    into this special kind of printing to customized tiles, doors, glass and
    other building materials with prints that can accentuate a house or
    condo unit. This special large-format printing service is being offered
    locally by a company called Arkigrafix.“This year is all about giving
    back to loyal patrons of Original HP Ink cartridges and rewarding them
    with bigger and more impressive prizes,” said Sabio.

    He said the
    Supplies, Imaging and Printing Group is now thinking hard how it can
    exceed this current promo with something even bigger next
    year.Meanwhile, these promises of riches from using ink call to mind a
    quote from a famous American author and humorist, Mark Twain, who once
    said, “When you sell a man a book, you don’t sell him 12 ounces of paper
    and ink and glue – you sell him a whole new life.”Clearly, HP
    unwittingly gave a modern spin to Twain’s words by offering the
    possibility of a new life to those who buy its ink.