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 user 2010-04-11 at 5:57:08 pm Views: 54
  • #23801

    centuries, mankind has debated whether there’s such a thing as
    reincarnation. But while we may never know the answer when it comes to
    living beings, we do know that more and more empty printer ink
    cartridges are being cleaned, inspected, refilled, and reincarnated as
    remanufactured ink cartridges. These recycled cartridges help reduce
    solid waste, and they’re more affordable than they were when they were
    new. But it’s not the big printer and ink OEMs like HP, Canon, Epson and
    Lexmark that make and sell remanufactured cartridges – it’s independent
    companies that undercut the high-priced OEM ink and toner cartridges.
    That’s why it’s newsworthy that a notable OEM like Dell has partnered
    with green branding and marketing firm NextLife to offer NextLife
    remanufactured ink cartridges. According to NextLife, these cartridges
    “have a 30% lower carbon footprint than newly manufactured cartridges”
    with a “higher percentage of recycled content than competitors: 43% –
    62% is reclaimed materials.” In addition, NextLife ink cartridge
    packaging features “50% post-consumer waste and is 100% recyclable.”

    interesting to me is that Dell is selling remanufactured ink cartridges
    for HP, Canon, Epson and Lexmark printers, but not for Dell printers.
    It makes sense because the economic outlook is good for remanufactured
    cartridges, eco-friendliness is in vogue, and Dell is undercutting its
    competitors without undercutting its own OEM ink cartridges. That said,
    after a quick glance at some of the NextLife cartridges on the Dell
    website, the prices don’t seem much lower than their OEM counterparts,
    and they’re notably higher than remanufactured cartridges from other
    third party companies. One example is the Lexmark 16 Black Ink Cartridge
    (10N0016). The OEM version goes for $32.99, while the NextLife version
    costs $29.99. But if you want to go green and save green, you can get
    the same basic remanufactured ink cartridge for a lot less from a more
    established vendor. NextLife claims that its remanufactured cartridges
    have a higher page yield than the competition, although the reliability
    of cartridge yield numbers is open to debate.

    Personally, I’m
    interested in seeing how HP, Canon, Epson and Lexmark respond to Dell’s
    new product. HP has been especially vocal in questioning the reliability
    and print quality of third party remanufactured cartridges, although I
    suspect that it has more to do with the notably lower prices than any
    indisputable evidence. My guess is that the four OEMs won’t be as
    worried about NextLife cartridges because they won’t pose as much of a
    threat in terms of price. It seems that NextLife will rely more on its
    green branding, as well as a 21 day money back guarantee. But will the
    strategy work? In the end, it could all depend on whether NextLife ink
    can gain the trust of the public over cheaper alternatives without
    waking the sleeping OEMs.
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