PRINTER SALES BOUNCE BACK ACROSS EUROPE

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PRINTER SALES BOUNCE BACK ACROSS EUROPE

 user 2010-05-03 at 12:18:18 pm Views: 59
  • #23638
    http://www.channelweb.co.uk/crn/news/2262258/printer-sales-bounce-back-black
    PRINTER SALES BOUNCE BACK ACROSS
    EUROPE

    Latest analysis sees laser
    and inkjet MFP sales recover from two-year stagnation
    Businesses
    across Europe’s leading economies are buying printers again, according
    to the latest statistics from technology market analyst Context.Jeremy
    Davies, co-founder of Context, said March sales of inkjet and laser
    printers through major distributors in the top European economies went
    into the black for the first time in nearly two years.“Multifunction
    printers (MFPs) are leading the sales growth,” Davies said. “Inkjet MFPs
    showed a growth of 15.9 per cent in March year-on-year, while laser
    MFPs grew by 16.5 per cent in the same period.”

    Unit sales rose
    2.9 per cent in March 2010 from the same period a year ago. Revenue
    increased 4.5 per cent. Average selling prices stopped falling, and rose
    from an average £121 for the previous six months to £124 for the first
    quarter of 2010.The UK saw printer sales rise 10.2 per cent in unit
    terms year-on-year, behind Germany’s 19.1 per cent increase and the
    Netherlands’ 21.4 per cent jump in printer sales.Inkjet MFPs continued
    to grow market share, increasing by more than six points to 58.7 per
    cent share of distributor sales in March 2010.

    Top printer brand
    via distribution was still HP, with 49.3 per cent market share by unit
    in the month, followed by Epson (17.2 per cent), Lexmark (6.2 per cent),
    Samsung (seven per cent) and Canon (6.6 per cent).Standalone laser
    printer unit sales kept falling steadily, with 17 per cent fewer units
    sold in March when compared to March 2009. Similarly, single-function
    inkjet printer unit sales were still declining – but the collapse has
    slowed to 17 per cent year on year, from 40 per cent year on year for
    previous months.Standalone colour printer sales grew 8.6 per cent in
    unit terms from March a year ago.Worst-performing country was Spain,
    with unit sales down 21.8 per cent for the period, followed by France
    (-5.9 per cent).