CAN GLOBAL SALES OF TONER GROW 55% BY 2015 ?

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CAN GLOBAL SALES OF TONER GROW 55% BY 2015 ?

 user 2010-10-06 at 6:55:11 am Views: 44
  • #24188
    http://www.marketingmag.ca/english/canadianprinter/news/article.jsp?content=20100907_114757_7096
    CAN GLOBAL SALES OF TONER GROW 55% BY 2015 ?
    Electrophotography
    will continue to expand at the expense of conventional printing
    technologies.Digital printing continues to eat away at convential print
    technologies and according to a new report by UK-based Pira
    International, the global electrophotographic printing market, that was
    worth US$57.6 billion in 2009, and is expected to grow to almost US$90
    billion by 2015.

    Electrophotographic printing technologies
    encompass digital print engines which transfer an image to a substrate
    using an electrostatic process, usually using toner (think Xerox iGen,
    Canon, Kodak Nexpress, HP Indigo, Océ, Xeikon, Konica Minolta, Ricoh and
    more).The projected volume growth from 2009 to 2015 for this segment of
    the commercial printing market is from some 761 billion to 904 billion
    letter-sized impressions. The increase in volume and significant growth
    in value correlates to an increased use of colour and variable data
    printing expected.According to the report, the fastest expanding
    applications of electrophotographic print by 2015, leading to the
    increase in dollar value, are going to be labels, books, magazines,
    packaging and catalogues.

    General commercial printing is
    currently the largest segment by value in the electrophotographic
    market, with a 56 percent share in 2009. However, according to Pira, its
    proportion is going to shrink in the coming years. The report predicts
    that during 2005–15 the fastest growing segments of the toner-based
    print market are going to be books, magazines, catalogues, and
    packaging—labels in particular.On the other hand, the few newspapers
    that are being printed with electrophotography today will transition to
    the more cost effective inkjet technologies which are currently coming
    to market.Pira also predicts digital book printing with toner devices
    will decline over the 2010 to 2015 period as monochrome text transfers
    to inkjet technology. The report also forecasts declines in direct mail
    and transactional volume for electrophotographic devices, also due to
    replacement of large volumes of mono overprinting with full colour
    inkjet.

    Packaging is the bright spot for colour
    electrophotography, with its share continuing to increase quickly.Based
    on extensive primary research, The Future of Colour Electrophotographic
    Printing to 2015 – Market and Technology Forecasts, reveals that the
    importance of electrophotography in the printing industry is growing.
    Electrophotography currently accounts for 9.4 percent of the value of
    the global print market (which they peg at US$654 billion in 2010),
    which is up from the 2009’s 8.7 percent and the 4.3 percent recorded in
    2004.This growth is only predicted to accelerate, as the report puts
    electrophotography’s share in the global print market in 2014 at 13
    percent, almost 50 percent more than in 2009. Digital print processes
    (both electrophotography and inkjet) are forecast to generally gain
    share from conventional print technologies, primarily offset litho. The
    exception is flexography, which is the one conventional technology
    expected to grow over the 2004 to 2014 period as it is used primarily in
    the growth market of packaging.