DELL TO RELEASE EXPENSIVE (LEXMARK ) PRINTERS IN ASIA

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DELL TO RELEASE EXPENSIVE (LEXMARK ) PRINTERS IN ASIA

 user 2010-10-06 at 7:21:09 am Views: 61
  • #24189

    http://asia.cnet.com/crave/2010/09/28/dell-to-strengthen-its-presence-for-printers-in-asia/
    DELL TO RELEASE EXPENSIVE (LEXMARK ) PRINTERS IN ASIA
    Dell is probably more well-known for PCs and laptops, but the US company has been making printers for seven years already. While the firm’s initial plan was to concentrate marketing efforts on the US and selected developed Asia markets, it is now targeting to strengthen its presence in more parts of Asia Pacific.Issac Levin, general manager for Dell’s Software and Peripherals in Asia Pacific and Japan, said Asia is a strategic market important for the company’s growth. He also mentioned that Asia is a key driving force for the global economy, which is why Dell is looking to target this region.This year, the US vendor will launch new printers in Singapore, Malaysia, Vietnam, Australia and New Zealand. Next year, it hopes to enter more Asia markets, including developing ones like India.

    The company is looking to differentiate itself from competitors such as HP, Samsung and Brother by offering better warranty coverage to consumers. For example, the One-Year Advanced Exchange Service aims to give users a peace of mind by exchanging faulty units the next working day upon a complaint being filed. It will even deliver the printers straight to the customer’s doorstep. Other brands typically offer a one-year (or threre-year) limited or on-site service, but most of them do not include an exchange program.

    Dell’s new range of printers, the 1250c, 1350cnw and 1355cn, are claimed by the company to be the world’s smallest color laser printer in their class. The trio employs LED printing technology, which helps reduce the footprint of the machines. They can be bought only from Dell’s online store at S$349 (US$264.07), S$499 (US$377.57) and S$899 (US$680.24), respectively.