DELL TO RELEASE EXPENSIVE (LEXMARK ) PRINTERS IN ASIA

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DELL TO RELEASE EXPENSIVE (LEXMARK ) PRINTERS IN ASIA

 user 2010-10-06 at 7:22:07 am Views: 51
  • #24159
    http://asia.cnet.com/crave/2010/09/28/dell-to-strengthen-its-presence-for-printers-in-asia/
    DELL TO RELEASE EXPENSIVE (LEXMARK ) PRINTERS IN ASIA
    Dell
    is probably more well-known for PCs and laptops, but the US company has
    been making printers for seven years already. While the firm’s initial
    plan was to concentrate marketing efforts on the US and selected
    developed Asia markets, it is now targeting to strengthen its presence
    in more parts of Asia Pacific.Issac Levin, general manager for Dell’s
    Software and Peripherals in Asia Pacific and Japan, said Asia is a
    strategic market important for the company’s growth. He also mentioned
    that Asia is a key driving force for the global economy, which is why
    Dell is looking to target this region.This year, the US vendor will
    launch new printers in Singapore, Malaysia, Vietnam, Australia and New
    Zealand. Next year, it hopes to enter more Asia markets, including
    developing ones like India.

    The company is looking to
    differentiate itself from competitors such as HP, Samsung and Brother by
    offering better warranty coverage to consumers. For example, the
    One-Year Advanced Exchange Service aims to give users a peace of mind by
    exchanging faulty units the next working day upon a complaint being
    filed. It will even deliver the printers straight to the customer’s
    doorstep. Other brands typically offer a one-year (or threre-year)
    limited or on-site service, but most of them do not include an exchange
    program.

    Dell’s new range of printers, the 1250c, 1350cnw and
    1355cn, are claimed by the company to be the world’s smallest color
    laser printer in their class. The trio employs LED printing technology,
    which helps reduce the footprint of the machines. They can be bought
    only from Dell’s online store at S$349 (US$264.07), S$499 (US$377.57)
    and S$899 (US$680.24), respectively.