LEXMARK UK CHANGES PARTNER CHANNEL PROGRAM

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LEXMARK UK CHANGES PARTNER CHANNEL PROGRAM

 user 2010-11-24 at 9:27:04 am Views: 65
  • #24164

    http://www.channelpro.co.uk/news/678164/lexmark_unveils_changes_to_channel_programme.html

    LEXMARK UK CHANGES PARTNER CHANNEL PROGRAM

    Print manufacturer Lexmark refreshes two-tier partner programme for UK resellers
    Nov,
    2010Lexmark has ‘reinvigorated’ its Channel Value Programme  geared
    towards its UK partners. The refreshed version is based on a two-tier
    programme for active partners and a dedicated web portal for all
    dealers.With this new structure, Lexmark wants to reward those partners
    who want to play an active role in driving sales.“We launched the CVP in
    2008 and have seen partners progress rapidly, gaining extra value-add
    in the reward schemes we have traditionally offered,” says Steve Purdy,
    country general manager at Lexmark UK.“The programme is well
    established, seeing an increase of over 80 percent year on year of SME
    business since 2009. The objectives behind the programme are to give
    dealers access to all the materials they need to drive home increased
    profitable margins, and also to enable us to provide a better service to
    key partners as they grow both their relationship and financial
    investment with Lexmark.”

    The Premium Partner level gives
    partners support from the Lexmark telesales team, access to the Lexmark
    Loyalty Rewards, exclusive partner promotions, Product Launch Offer, and
    eligibility for the Lexmark Special Bid Programme.The Lexmark Expert
    Partner, meanwhile, is the highest level of partner, and will give
    dealers access to all benefits received at Premium status, but
    additionally have a dedicated account manager, bonus plan, access to the
    Solution Centre to propose customised solutions to their customers, and
    the possibility to become certified as a Lexmark Value Print Partner to
    sell click contracts.The vendor is encouraging its partners to register
    on the new Lexmark PartnerNet Partner Portal, where they can gain
    access to sales-specific product and channel promotions information, as
    well as have the opportunity to receive details regarding upcoming
    offers and promotions. They can also gain access to high resolution
    images, product descriptions and logos which they can integrate into
    their marketing materials directly.

    http://www.channelpro.co.uk/news/678164/lexmark_unveils_changes_to_channel_programme.html