IS THE COPIER MARKET DEAD ….. ?
IS THE COPIER MARKET DEAD ….. ?
2010-12-27 at 9:23:48 am #24358
IS THE COPIER MARKET DEAD ?
The copier market is dead; they just don’t know it
took a briefing recently with OKI Data, a well known printer
manufacturer, and they have started offering three new machines aimed at
the mid market that in my mind put a big bull’s eye on the copier
The MB700 Series are the first products ever made by OKI
Data for the mid-tier business market.The copier vendors such as
Toshiba, Canon, Konica Minolta, Ricoh, Sharp and the largely forgettable
HP Edgeline series have been banging their heads on the wall continuing
to sell direct to customers with long-term stranglehold contracts. The
reason why these vendors continue to do business is because customers
have made printing and copying an extremely low priority in business. So
the approach these vendors take is just to call up customers and ask
them to renew the already horrible contract they signed five years ago.
firmly believe this market is eroding, and it’s because of managed
print services. Right now you have a handful of resellers such as Laser
Networks, Printers Plus, A+M and Ontario Printing that really know how
to sell, service and operate managed print services.
pioneers in the channel understood a long time ago that if customers put
next to no effort or thought in their printing purchasing then why
should they overpay for machines that are already long in the tooth?
example, the OKI mid market MFP can do up to 275,000 pages per month,
which is way more than enough for any mid market business which, in
Canada, means 100 to 500 employees. With managed print services, the
best part is that is you just pay for output.
These OKI machines
start at $2,500 and I asked OKI Canada GM Mario Pallotta if they were
priced competitively with copiers; he said they were. But these machines
are not intended to be sold outright. Through managed print services
resellers usually offer the best MFPs on the market to their customers
and all they pay is for output.
In the U.S., several large
resellers with good managed services practices have been gobbling up
managed print services resellers to enhance customer offerings. I
believe that Canada is at least 18 months behind the U.S. in this trend.
Make no mistake, this trend is coming and it’s going to hit the copier
You have to look at it from a customer’s point of
you: why would they pay more if they don’t have to. And the MFPs such as
the MB700 can perform just as well, if not better, than the copiers.
They come in desktop or floor models, something copiers don’t. They have
a 9-inch colour touch screen display, duplex printing, internal
Ethernet card, wireless connectivity, colour scanning, ID card copy
functionality, users can save and print on USB sticks, and the toner
yields can go up to 36,000 pages and it comes. Copier features such as
stapling are also on these new machines.
One quick hit before I
go. If you thought it was tough getting qualified IT sales and technical
consultants now; well it’s going to get harder in 2011, according to
Robert Half. Robert Half has a new survey that found CIOs will be hiring
IT staff in the first three months of the year. From last year it will
be up by 12 per cent.