POOR ECONOMY SPURS SURGE IN ALTERNATIVE INK SALES

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POOR ECONOMY SPURS SURGE IN ALTERNATIVE INK SALES

 user 2011-02-03 at 9:14:52 am Views: 35
  • #23905

    http://www.wide-formatimaging.com/print/Wide-Format-Imaging/Alternate-Possibilities/2$6932

    POOR ECONOMY SPURS SURGE IN ALTERNATIVE INK SALES
    Alternative
    inks for inkjet printers have been available for many years and the
    trend of using these inks, especially in wide-format printers, is
    growing. Spurred on by the poor economy, printers have been looking for
    ways to cut costs. Alternative inks are one just way.

    There has
    always been the question of whether these alternative inks really work
    or not; the answer is that sometimes they do and sometimes they don’t.
    “It all comes down to the experience that the chemists have in
    developing inkjet inks, their testing methods, the quality of the
    components used to make the inks, the quality of their filtration system
    and their final quality control methods,” said Michael Andreottola,
    president, American Ink Jet Corporation, Billerica, MA. Andreottola said
    that in the past few years, he has seen “a remarkable increase in the
    acceptance of alternative inks.”

    Through the years, the main
    third-party ink companies went through the learning experience of what
    the customer needed from third-party inks, according to Pedro J.
    Martinez, CEO, Afford Inks, Madrid, Spain, which was basically to match
    OEM inks. “While some excellent inks were produced, they were not
    successful because the printer needed to change the way he did its job
    (like using different icc profiles),” said Martinez. “Now, however,
    matches are closer to OEM inks and customers are happier to work with
    alternative inks.”

    Nitin Goswamy, president, A.T Inks, Charlotte,
    NC, said they have definitely seen that more and more customers are
    beginning to accept non-OEM inks for their printing purposes. The
    primary driver may have been the poor economy, which forced printers to
    look at every avenue for cost savings, but Goswamy said that once
    printers did their research, they saw that there are some very good
    alternatives out there—which they may have preferred anyway and not just
    for the cost alone. “The key here is that all alternative inks are not
    the same,” stressed Goswamy. “Those companies who have worked with the
    right supplier, and have used good alternative inks, have accepted them
    and therefore the market for our inks is growing.”

    There are two
    main reasons for the increased acceptance of alternative ink, according
    to Steve Igoe, sales manager, Bordeaux Inc., Santa Clara, CA. “First,
    our inks have been shown to be equal or better than OEM ink,” he said.
    “Second, there has been an increase in demand fueled by end users need
    to save money during a tough economy.”

    Nazdar is another supplier
    who has seen a huge spike in its alternative-to-OEM inks in the past 18
    months. The jump in demand can be explained in the need for end users
    to find more economical supplies and the wholesale change in attitude
    toward alternative inks. “End users are becoming more comfortable using
    high-quality, domestically manufactured alternative inks due to overall
    reliability and compatibility,” reported Chuck Payne, Channel
    Development Manager – Digital, Nazdar, Shawnee, KS.

    http://www.wide-formatimaging.com/print/Wide-Format-Imaging/Alternate-Possibilities/2$6932