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 user 2003-08-25 at 10:08:00 am Views: 205
  • #3828

    More News Coverage for Kodak

    Kodak Moves Into Commercial Printing

    Eastman Kodak Co. said on Thursday it would push aggressively into the Commercial printer market, pitting itself against the likes of IBM and Hewlett-Packard Co., as it moves further away from its shrinking consumer film business.

    Kodak, based in Rochester, New York, said it had hired a 30-year veteran of Hewlett-Packard, James Langley, to run its new commercial printing unit, which will also compete against Xerox Corp. and Canon Inc.

    “It puts us in the game,” Kodak Chief Executive Daniel Carp said in an interview. He added that the company has been working for several years on developing the business, which includes machines that print such things as books, brochures and flyers.

    Kodak will work primarily with its existing joint venture partners, such as German printing machinery maker Heidelberger Druckmaschinen AG, but will also consider making acquisitions, Carp said.

    “We are more convinced then ever of the opportunity in this area,” Carp said, adding that Kodak also sees growth in digital imaging, health imaging and commercial imaging.

    As part of move into commercial printing, Kodak will also break into digital asset management, which eases the process of tracking and storing digital files including documents, photos and other items. This market is growing as companies increasingly store information digitally.