KONICA/MINOLTA LEADS IN U.S.COLOR SALES

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KONICA/MINOLTA LEADS IN U.S.COLOR SALES

 user 2005-01-19 at 10:59:00 am Views: 42
  • #11371
    Konica Minolta Business Solutions Leads Two Segements Of U.S. Color Copier Sales

    RAMSEY, N.J.,Janaury, 2005   Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today
    announced that it has secured the top market share position in the 21-30 ppm and 41-69 ppm color copier/mfp
    segments through the first three quarters of 2004.  The ranking is based on market research compiled by
    Gartner, Inc., one of the world’s leading IT market research firms (Gartner Dataquest: “Printer Quarterly Statistics
    United States Database” by Camille Iorns. November 15, 2004).
    For combined color copier/mfp segments up to 69 ppm, Konica Minolta has achieved the number two ranking
    among all vendors.  Konica Minolta attained 19 percent of the market share in the third quarter, up 6 percent
    from the previous quarter.
    Fueled by continued customer adoption of its 8050 and CF5001, the company’s 50-ppm production-level
    digital imaging systems, Konica Minolta achieved 85 percent market share for the first three quarters of 2004
    in the 41-69 ppm color copier/mfp segment (Segment 5).  These high-volume devices bridge the gap between
    the production color print and departmental color markets, and have set a new benchmark in terms of speed,
    performance and price since their launch.
    In the 21-30 ppm segment (Segment 3), Konica Minolta achieved a market share of 28 percent for the first
    three quarters of 2004.  Konica Minolta attributes this leading position to the rapid success of the recently
    introduced bizhub C350, Konica Minolta’s highly versatile color digital imaging system.  The bizhub C350 gives
    businesses access to an advanced color imaging system at the price of a monochrome device, enabling
    cost-effective color on demand.
    “Recognizing that color is the fastest growing segment in the office document industry, we set a goal in 2004
    to become a leader in this segment. These latest market share numbers prove that we are succeeding in that
    goal. We believe that our advertising and marketing programs have increased the awareness and demand for
    the bizhub brand and our color product line,” said William H. Brewster, Jr., vice president, marketing, Konica
    Minolta Business Solutions U.S.A., Inc.  “The technology behind our color product line offers higher color
    speeds, superb text and graphics quality, and competitive acquisition and operation costs.  This innovative
    technology, combined with our commitment to provide extensive color support and training for customers
    and dealers, will continue to drive market share growth in the coming year.”