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 user 2005-01-26 at 10:39:00 am Views: 73
  • #9891

    Purple is the New Red

    NEW YORK, and TRUMBULL, Conn.,Jan. 05– Purple, the traditional color of royalty, is making the trip from the castle to the classroom — thanks to the feeling among teachers today that when it comes to marking papers, red is, well, a little too angry.

    Purple’s popularity can be tracked country-wide with the sales of purple pens showing a marked increase and pen manufacturers, like Pilot Pen, producing a wider variety of purple-inked products. “We’ve introduced six purple pens to our line. Purple ink has really taken off this year as more teachers tell us about their preference for purple as a more-friendly replacement for red,” said Robert Silberman, VP of Marketing for Pilot Pen. “And their students agree — it’s less aggressive but conveys a feeling of authority in a constructive way.”

    Office Depot, one of the world’s leading resellers of office products and services, has also noticed a spike in sales of purple pens, and is offering a wider assortment than ever before. “There’s been a noticeable increase in the popularity of purple ink,” said Michele McLaughlin, Associate Retail Merchant for Office Depot. “We’ve dedicated more shelf space to purple pens and based on positive customer feedback, we also have three-packs and even dozen boxes of exclusively purple pens.”

    Teachers from around the country have also reported the palliative power of purple: