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 user 2005-03-27 at 10:11:00 am Views: 72
  • #11111

    Digital Color Revenues Forecast
    To Reach $121 Billion by 2008

    I.T. Strategies forecasts that worldwide
    ink jet (both narrow and wide format) and color electrophotography (EP) together
    generated revenues from sales of hardware, media and chemistry of $71 billion in
    2003. By 2008, total digital color revenues are forecast to reach more than $121
    billion, a CAGR of 11 percent.

    Chemistry (ink and toner) with revenues of
    almost $33 billion made up almost half of all revenues in 2003. By 2008,
    revenues from chemistry are expected to be almost $68 billion, representing
    about 56% of the market.

    Hardware revenues will drop from 35% ($24.7
    billion) in 2003, to 20% ($23.6 billion) in 2008, reflecting the continuing
    rapid decline in hardware pricing.


    Total Digital Color Market: Ink
    Jet vs. EP

    In 2003, ink jet revenues made up just
    over 50% of total digital color revenues. By 2008, the percentage is expected to
    drop to 46% as color EP grows by taking more share from monochrome EP printer
    and copier applications. EP revenue is expected to continue to be the largest
    revenue driver in the digital color printing market. This reflects the effect of
    page volume increases and the corresponding increases in media and chemistry
    revenues as monochrome laser printers and copiers are replaced by color laser
    printers and MFP products.
    According to Mark Hanley, President of I.T.
    Strategies, “The growth in the color market is faster than I.T. Strategies had
    anticipated in earlier forecasts primarily due to acceleration in acquisitions
    of low-cost, color EP desktop printers.”

    This acceleration has benefited
    in particular HP, Canon, Konica Minolta, Okidata, and other leading desktop
    color laser vendors