THE PRINTER CARTRIDGE GAME

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THE PRINTER CARTRIDGE GAME

 user 2005-03-28 at 10:41:00 am Views: 54
  • #11130

    THE PRINTER CARTRIDGE GAME

    Information about ink cartridge
    Think you
    got a great deal on a printer? Like the rest of us, you probably paid $50 to $75
    for a decent Epson or Lexmark printer. What’s the catch, you might have asked?
    Most salesmen would say there is no catch. They’d probably go into a rant about
    how the printer market has gotten more competitive, driving prices way down.
    While that’s a true statement, it isn’t the primary reason for such inexpensive
    printers these days.So, why are printers so inexpensive? It’s pretty simple –
    printer manufacturers need you to buy their printer model so you’re forced into
    buying their outrageously-priced ink cartridges. It’s kind of like the
    relationship between a gasoline company and car manufacturer, except in this
    situation the printer company is supplying both the automobile and the fuel. Gas
    companies wouldn’t make any money if no one owned an automobile. In the case of
    printer manufacturers, things are a little different. They don’t make any money
    on selling printers – they make their money by selling you the replacement ink
    cartridges. It makes a lot of business sense when you think about it. A consumer
    buys a printer every few years, but may buy ink as much as once every three
    months. Printer manufacturers would much rather have this steady stream of
    income. Consumers don’t factor ink cartridge costs into the equation when they
    buy a printer. They look at the features and price tag. Sure you’re getting a
    great printer and not paying a lot. But if you use your printer on a fairly
    regular basis, the cost of ownership over a year or two (thanks to high priced
    ink cartridges) may exceed $500. Before you buy your next printer, remember to
    do some research on printers, paying particular attention to the cost and
    longevity of the ink cartridge replacements. A little research ahead of time can
    save you hundreds of dollars. We don’t recommend Lexmark printers because
    Lexmark ink cartridges are generally mc more expensive than those of other
    brands, like Canon or Hewlett Packard. Because Lexmark embeds a special chip
    right into the cartridge, the cost of buying replacement Lexmark ink is
    astronomical.