XEROX N.AMERICAN TOUR-INNOVATE’05
XEROX N.AMERICAN TOUR-INNOVATE’05
2005-04-01 at 9:58:00 am #29644
14 City North American Tour –
Innovate ’05 is an informative, practical, FREE full-day industry seminar
coming soon to your area. You’ll learn from some of the best-known experts in
the digital print industry as they discuss innovative ideas and strategies to
achieve significant business results.
XEROX TAKES PRINTING EXPERTS ON 14-CITY NORTH AMERICAN TOUR
TEACH SEMINARS ON DIGITAL PRODUCTION TECHNOLOGY, SERVICES
ROCHESTER, N.Y. — March , 2005 – Xerox Corporation and
more than 25 of its industry partners are traveling across North America with
Innovate ’05, a 14-city seminar series designed to help print providers and
creative and agency experts use digital printing technology to increase
productivity, reduce costs, improve work processes and provide more services to
The free, daylong educational seminars, beginning today in East Brunswick,
N.J., are designed for commercial and in-plant printers and professionals in the
marketing, creative and design services fields.
Industry-leading experts will address topics including how digital printing
can complement a traditional offset printing business; how to develop a
profitable marketing and business plan; applications that drive improved
business results, such as personalized marketing; tips to better design jobs for
digital printing; and how new workflow tools can streamline the path that print
jobs follow from creation to printing to final billing.
Last year’s series drew more than 1,500 printing, graphic arts, creative and
marketing professionals in eight cities in the United States and Canada.
Innovate ’05 tour stops will feature keynote addresses delivered by either
Howie Fenton, senior consultant of digital technology, National Association of
Print Leadership; Bob Tapella, chief of staff, U.S. Government Printing Office;
or Joe Vincenzino, senior economist, NAPL.
“Businesses might be involved in creative design, marketing or printing,
but they are all interested in improving services to their clients,” said
Val Blauvelt, vice president of marketing, Xerox Production Systems Group.
“With Innovate ’05 we are helping customers build their businesses, deliver
new value to their customers and enhance profitability.”
Participants can choose from four areas tailored to specific industry
Production Printing and Workflow Services – discusses the transition
to digital printing as a complement to offset printing. Business opportunities
include new value-added services and applications such as personalized direct
mail, ways to improve workflow, and strategies to improve the return on
investment for digitally produced jobs.
ProfitAccelerator™ / Digital Business Resources – helps customers
develop a business and marketing plan to find success with digital printing and
offers advice on how to grow revenue and reduce costs.
Designing for Digital – discusses the benefits of full-color digital
printing, including print-on-demand and variable information, and provides tips
on prepress methods, proper design techniques, color management, image
resolution, file creation and transmission, and proofing.
Industry Marketing – shows how organizations across a wide range of
industries such as banking, education, insurance, government, pharmaceuticals
and healthcare are using digital printing and advanced workflow solutions to
implement more effective and efficient sales and marketing programs.
Goto INNOVATE05.COM To
sign-up for the following North American Cities:
East Brunswick, NJ – March 17 (completed)
Washington DC – March 17
Tampa, FL – April 14
Chicago, IL – April 26
- April 28
Toronto, ON – May 3
Los Angeles, CA – June 14
CA – June 16
Denver, CO – June 21
New York, NY – June 23
Detroit, MI –
Dallas, TX – July 21
Calgary, AB – July 28
Boston, MA – October