PAPER BUYERS PREFER"BIG THREE"SUPERSTORES

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PAPER BUYERS PREFER"BIG THREE"SUPERSTORES

 user 2005-04-14 at 10:20:00 am Views: 56
  • #8847
    Premium Paper Buyers Prefer “Big Three” Office
    Superstores

    LYRA RESEARCH

    Lyra recently
    conducted a survey of paper buyers from small-office/home-office (SOHO)
    businesses (from one to four employees) and small businesses (from five to 99
    employees). The results show that three-quarters of respondents who purchase
    only premium paper or both premium and standard copy papers prefer to purchase
    their paper at one of the “big three” office superstores. Staples is the most
    popular channel, followed by Office Depot and Office Max. The next most popular
    channel is the mass-market retail/warehouse club channel, with 11 percent of
    respondents reporting that they purchase paper at Wal-Mart, Sam’s Club, or
    Costco.