*NEWS*COLOR LASER PRINTER’S TIPPING POINT

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*NEWS*COLOR LASER PRINTER’S TIPPING POINT

 user 2005-04-15 at 10:54:00 am Views: 72
  • #8892

    Color Laser Printers: Reaching the Tipping
    Point

    LYRA RESEARCH

    While worldwide color laser printer
    shipments have increased dramatically, they still account for just a fraction of
    all laser printer shipments, with almost eight times as many monochrome units as
    color units shipped worldwide in 2004. For color laser printer adoption in
    offices to increase radically, office buyers must decide to replace aging
    monochrome printers with color devices. Many office users, however, still
    believe color laser printers have not reached parity with monochrome laser
    printers in a number of key areas.

    One of
    the primary barriers to adopting a color laser printer is acquisition price. In
    2004, the industry saw some significant price decreases in this category. As a
    result of the introduction of devices such as the Lexmark C510 and Dell 300cn,
    the cost per color ppm for multipass printers dropped from $125 in 2003 to less
    than $90 in 2004
    (.
    For single-pass printers, the price per
    color ppm fell 40 percent—from $67 for the HP Color LaserJet 3500, introduced in
    January 2004, to $40 for the Dell 5100cn, introduced in September 2004.