2004 THE YEAR OF THE COLOR LASER PRINTER

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2004 THE YEAR OF THE COLOR LASER PRINTER

 user 2005-04-21 at 10:05:00 am Views: 77
  • #9031

    2004: The Year of the Color Laser PrinterLYRA RESEARCH
    This past year was a volatile one for the color laser printer market, as the
    number of products increased dramatically while prices continued to fall.Color
    laser printer vendors were challenged to bring feature-rich products to market
    while maintaining or lowering prices. Many vendors experienced tremendous growth
    in sales, leading many to believe that 2004 was “the year of the color laser.”
    While that infamous phrase has been tossed around for several years, it does
    indeed appear that 2004 was a bellwether year for color laser printer vendors.

    Lyra estimates that worldwide color laser printer shipments totaled 1.85
    million units in 2004, a 47 percent increase over shipments in 2003. The
    sub-$1,000 segment saw the most growth—an 87 percent increase in shipments. This
    explosive growth in lower-cost hardware negatively impacted worldwide color
    laser printer revenue, which declined 7 percent in 2004. Nevertheless, increased
    printer placements mean increased consumable sales, which is what drives the
    printer business, especially in the color laser segment.