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 user 2005-05-15 at 10:48:00 am Views: 81
  • #9677

    Samsung sets sights on regional retail channel

    Top executives from Samsung are getting revved up and ready for a retail
    recruitment bonanza at the upcoming Digital Consumer Channel (DCC) conference to
    be held in Fujairah next week from the 15th to 18th May.

    The event,
    which gathers together IT vendors and retailers from across the Middle East and
    North Africa region, has been organised by DISTREE Events. More than 120 senior
    executives from top regional retailers are expected to descend on the Al Aqah
    Beach Resort as vendors pull out all the stops to build relationships with this
    powerful channel-to-market.

    IT vendor powerhouses will be out in force at
    the inaugural MENA DCC event attempting to capture retail mind share and steal a
    march on the competition. The commitment of vendors to building MENA retail
    channels is underlined by the major sponsors supporting the event.

    AMD and HP have opted for platinum sponsorship packages with Acer, Toshiba,
    Logitech and Samsung all opting for gold sponsorship status. Panasonic is also
    joining the fun and has signed up as a silver sponsor.

    “We are delighted
    to support this event designed specifically for IT vendors looking for new
    retail channel partners or expanding existing channels in the MENA region,” said
    J. H. Park, president at Samsung Gulf Electronics.

    “This is a platform
    where Samsung will not only be able to present its products and technologies to
    this unrivalled audience, but also will get instant and invaluable feedback from
    executives who are the true torchbearers in their respective markets,” he

    The inaugural DCC event for MENA promises to be a truly regional
    event with IT retail executives from Algeria, Bahrain, Egypt, Iran, Iraq,
    Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria,
    Tunisia, Turkey, UAE and Yemen all expected to attend. For vendors, the event
    provides a platform to communicate a strong brand identity to retail channels at
    different levels of maturity.

    “Samsung is committed to growing its brand
    equity through an institutionalised approach to marketing and continued
    investment in its people, products and the communities in which it operates. Our
    goal is to continue to become a global leader in the digital convergence
    revolution with a number one market share in most digital product segments. Such
    premier events enable us to communicate our brand personality to our key
    audience,” added Park.

    In total, more than 40 vendors and retail
    distributors will use the show as an opportunity to pitch their products and
    services to DCC delegates.