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 user 2005-05-24 at 1:02:00 pm Views: 29
  • #9474

    Laser market hots up as HP and Epson come out fighting

    SMB buyers now have a whole new category of printer products to consider
    after both HP and Epson launched their first colour laser multifunction printers

    Epson was the first company to announce such a machine when it
    unveiled its new AcuLaser CX11N series at a special press event in Rome. The
    firm’s two CX11NF and CX11N models are targeted at small office and workgroup
    users, and offer nifty print and copy speeds of 25ppm in mono and 5ppm in
    colour, plus first page out times of nine seconds in mono and 17 seconds in

    In addition to prints, copies and colour scanning, the AcuLaser
    CX11NF also adds fax functionality. Both CX11N models feature the Epson Net
    10/100 Base Tx Ethernet interface, which allows users to scan documents and
    print across the office. Pricing has yet to be set for this region.

    meanwhile chose London at which to unveil its new LaserJet 2800 series as part
    of HP IPG’s first dedicated SMB gathering for the EMEA region, themed ‘Shaping
    the Future’. This event also included the launch of 14 other new products for

    The Color LaserJet 2800 AiO (all-in-one) is network ready and touts
    print and copy speeds of 19ppm in mono and 4ppm in colour. Two versions of the
    2800 will hit the market over the coming weeks: the 2820 is a three-in-one
    device offering print, copy and scan functions for an end user price of roughly
    $1,160; while the more feature-packed 2840 costs $1,290, through which users
    also get fax functionality and built-in digital memory card slots.

    printer technology has been around for the best part of a decade now, but it’s
    only within the last two years that colour machines have smashed through the
    sub-$1,000 price barrier and become truly affordable for the majority of SMB
    customers. This price issue was the reason that HP waited to launch its first
    colour laser all-in-one, HP IPG EMEA’s vice president, Michael Hoffmann, told
    Windows, “People have an insatiable appetite for price reductions,” he
    explained, “but it’s only really now that we’ve been able to offer this
    technology at what we considered the right price.”

    Aside from the 2800,
    one other key HP launch was its bargain-priced colour laser, the Color LaserJet
    2600n. Aimed at small firms looking for a way to bring expensive, outsourced
    colour print jobs in-house for the first time, this costs just $514.

    also launched no less than four new wide-format printers, with Emilio Ghilardi,
    HP IPG EMEA’s vice president and commercial general manager, commenting that
    these models are increasingly being bought by ‘general’ businesses rather than
    pure design operations. “Wide-format printers are moving away from specialist
    use and really now heading into the mainstream,” he explained. This burgeoning
    trend appears to be being fuelled, in part, by the dwindling prices of such