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 user 2005-05-29 at 11:28:00 am Views: 52
  • #9633

    FedEx Kinko’s CEO on ‘Future of the Document’

    Gary Kusin defines Information Logistics – the best way to move
    information from the point of conception to the point of consumption.

    AIIM ON DEMAND 2005: MAY, 2005 – In his interesting keynote address, Gary
    Kusin, President and CEO oF FEDEX KINKO’S Addressed the future of the document and the future of his
    company. Both are bright, but both are changing.

    Hailing the joining of FedEx with Kinko’s as a natural pairing of two
    pioneering global companies, he outlined some strategies for growth in the
    printing industry. The future of on demand printing, Kusin noted, lies beyond
    the industry itself. It is not being driven by new technology or equipment, it
    is defined by the struggle just to keep up with the quickening pace of doing

    Distributing Information to a Mobile Audience
    Experts predict that
    2008 more than 55 million Americans will be connected to the Internet via
    broadband. Companies will be able to do more online and do it faster. Climbing
    real estate costs are forcing more people to live farther from the centers of
    major cities – making commute times longer and more costly. These trends are
    fueling the rapidly growing mobile workforce. One source estimates that nearly
    25 percent of all enterprise workers are considered mobile and spend more than
    20 percent of their time away from their workspace.

    In this new information-centric world, access to information is more critical
    than ever before. Yet the broader world of business has evolved faster than that
    of printing on demand. Despite advances in technology, the industry has yet to
    fully deliver on the promise of digital printing – getting print buyers and
    document decision makers the information they need when, where and how they need

    The Promise of Digital Printing
    Why has this promise gone
    unfulfilled? The printing industry is fragmented and disaggregated, making
    widespread innovation difficult. More importantly, the industry is built on the
    traditional model of long print runs, bulk storage and inefficient distribution.
    This business model was built around the way printing presses worked. While this
    model worked well in the industrial age, it has quickly become outmoded in the
    information age.

    Local service providers cannot provide distributed production printing – a
    requirement for global companies doing business worldwide. Digital printing
    technology is available, but industry traditions have slowed its widespread
    adoption. Meanwhile, networked computing and printing devices as well as
    broadband connectivity have changed the marketplace. It’s like having airplanes
    without airports and the infrastructure to deliver on the promise of the

    Industry indicators tell us that employees are already starting to use
    documents differently. Cut-sheet paper consumption has held firm while offset
    output continues to decline. This means many people have already shifted to
    smaller print runs produced closer to the point of need. Central locations are
    not close enough to their companies or their mobile employees. And long lead
    times are simply out of sync with today’s online, just-in-time, make-it-happen

    Information Logistics
    The solution is a game-changing new business
    model – led by Commercial Document Solutions from FedEx Kinko’s Office and Print
    Services – called Information Logistics.

    Information logistics means finding the best way to move information from the
    point of conception to the point of consumption. It means distributing
    information in ways that are faster, more flexible and more innovative than ever

    Information logistics manages the total flow of information that moves with
    every business process. Documents become one important element in a dynamic flow
    of information.

    Delivering on Information Logistics
    The key to delivering on this
    new model lies in linking the digital with the physical in ways that have never
    been done before. But a powerful network of global, distributed production and
    shipping has been the missing component in bringing information logistics to

    The acquisition of Kinko’s, Inc. more than a year ago by FedEx Corporation
    brought together two global networks: one in business services, the other in
    traditional shipping. Now, customers have access to a single source that can
    integrate the best of the digital world and the physical world. That’s
    information logistics.

    Assets of the new FedEx Kinko’s include:
    * 475-member sales team
    20,000 document and shipping specialists
    * 1,500 locations worldwide
    Service to over 375 airports in 220 countries
    * Integrated suite of business

    FedEx Kinko’s has the power to deliver on the digital promise and to deliver
    on information logistics. The combined companies’ state-of-the-art production
    and global distribution network offers customers unparalleled service to easily
    manage information, improve productivity, reduce costs and quickly respond to
    changing market needs.

    Coming Soon: The World Production Center
    The company will open its
    first World Production Center (WPC) in Memphis, Tenn. (home base of FedEx) in
    the summer of 2005. Located at the FedEx ramp, the closed-door production center
    will be the largest FedEx Kinko’s production facility in the world. It will
    occupy 28,500 square feet dedicated to executing on information logistics.

    In addition to document production and finishing, the location will feature
    kitting and fulfillment by the end of 2005. The WPC will also include an
    information logistics education and meeting space where customers will discover
    how the power of two global networks can be put to work for them.

    The Top Five Business Priorities
    Having the tools in place to
    deliver on information logistics isn’t enough if the model doesn’t pay off for
    print buyers and document decision makers. According to a CEO Magazine
    reader study done by Spherion Corporation, the top five future priorities for
    executives are: 1) profitability, 2) business growth, 3) customer loyalty, 4)
    cost reduction and 5) time to market of new products and services.

    FedEx Kinko’s believes that companies who adopt information logistics will
    have the opportunity to realize many of these key benefits.

    One thing is certain: at a time when the rules seem to keep changing,
    information logistics and Commercial Document Solutions from FedEx Kinko’s can
    help companies get and stay ahead of the game.

    Gary Kusin is president and chief executive officer of FedEx Kinko’s Office and Print Services, the world’s
    leading provider of document solutions and business services based in Dallas,
    Texas. Mr. Kusin is responsible for the strategic direction of Kinko’s, guiding
    product and service vision as well as leading the organization’s growth and
    development in the marketing, business and corporate areas.

    An Inc. Magazine “Entrepreneur of Year” award winner, Mr. Kusin serves on the
    board of directors of Electronic Arts, Inc., has served on the board of trustees
    of the St. Mark’s School of Texas, and has been chairman of the Dallas Young
    Presidents’ Organization. Currently he serves on the board of directors for the
    Dallas Chamber of Commerce and as a member of the Dallas Citizen’s Council.

    Mr. Kusin earned a BA from the University of Texas at Austin and an MBA from
    the Harvard Business School. He joined FedEx in February 2004 through the
    company’s acquisition of Kinko’s.