How Popular Is Epson in The philippines?

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How Popular Is Epson in The philippines?

 user admin 2014-08-03 at 12:02:21 pm Views: 183
  • #29744

    How Popular Is Epson in The philippines?
    Epson captures No. 1 spot in three product categories

    Epson Philippines Corporation (EPC) recently announced that it has secured the No.1 position in projectors, inkjet, and dot matrix printers. 
    Future Source Consulting shows that Epson is currently the No.1 projector brand in the Philippines with a 31.84% market share, based on data covering all business projectors with brightness level of 2500-14999 lumens, from the 4th quarter of 2013 and continuing into the 1st quarter of 2014.


    Future Source, a 3rd party organization, is the leading global marketing research company that has tracked data for the worldwide consumer electronics market for the past 25 years. 


    Globally, Epson achieved the unprecedented accomplishment of being the World’s No. 1 brand in projectors for 13 consecutive years, as the company marked the 25th anniversary of its proprietary 3LCD projector technology this 2014.
    Epson also ranked No.1 in inkjet printers as it retained its Value (US$) Share Leadership with a 33.1% share in 2013.  The latest International Data Corporation (IDC) report showed that Epson led the Philippines market for inkjet Hardcopy Peripherals in the year 2013 in terms of Value (US$) Share*. Value (US$) Share corresponds to total customer purchases in USD currency. 

    The growth was spurred by the exceptional performance of Epson’s flagship L-series printers, the world’s first and only genuine ink tank system printer, which posted an immense 104.2% growth from the preceding year in Value (US$) in 2013.  The L-series became the gold standard for the inkjet printer category after Epson launched the innovative printing solution in 2011. Customers from the Philippines and other countries have warmly welcomed the new Epson printing solution that provides Epson’s trademark of high quality and reliability, combined with substantial cost savings.


    Epson also remains the undisputed leader in the dot matrix printer category, with a market share of 97%. The latest data shows an increase from the previous year’s market share of 90.3% among all dot matrix manufacturers selling in the Philippines.
    “We are very glad to receive the good news of Epson’s leadership position in the Philippine market,” said Epson Philippines President & Country Manager Toshimitsu Tanaka. “We attribute this achievement not only to the technical superiority of our products and the unending support from our partners but also to Epson’s design philosophy of taking feedback from our customers and using this to build products that exceed their expectations. Because of this, we are even more motivated to work as hard as ever to provide innovative products from our precision technologies and continue to deserve the loyal patronage of the Filipino customer,” added Tanaka.