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 user 2013-06-23 at 10:33:23 pm Views: 90
  • #2220
    Opportunities Can Benefit U.S. Ink Ingredients Industry
    A new Report on the U.S. Ink Ingredients industry analyzes conventional and digital ink technologies and offers growth forecasts for various ink systems such as aqueous-, solvent-, oil-, and radiation cure-based ink ingredients. The analysts recommend fine-tuning business strategies to achieve growth and combat pending price increases in raw materials.
    Economic pressure is forcing several manufacturers in the United States to get packaging and printing done in more cost-effective countries such as China and India. This bid to bring down production costs has significantly affected U.S.-based ink ingredient manufacturers and suppliers.

    Ingredient manufacturers need to move from the regional level to the global arena to counter this challenge. Participants forming global alliances and joint ventures can succeed in this market. They also need to identify new market opportunities in order to expand their customer base.

    New analysis from Frost & Sullivan, U.S. Ink Ingredients Market Study, reveals that revenue in this market totaled $2.27 billion in 2003 and projects to reach $3.03 billion by 2010.

    “With conventional printing inks having been available for several decades, the market is mature and the demand is steady, though not decreasing,” says Frost & Sullivan research analyst Amulya Damisetti. “The scope for growth now lies in new applications such as digital or non-impact printing, and specifically, in inkjet printing,” she adds.

    Digital printing has been Highly Successful,because of its improved efficiency and ability to produce quality prints with quicker processes. Consequently, demand for ingredients of inks used in this technology is high.

    Besides this, other areas promising growth potential are the color-changing thermo-chromic and photo-chromic inks that are gaining popularity in certain niche applications such as the food packaging industry.

    “The escalating prices of raw materials also impact ink manufacturers and they have been shielding customers from it by absorbing the margins themselves,” observes Damisetti.

    However, several ink manufacturers find this to be a major challenge and await a respite by early 2005 as ingredient suppliers, in an attempt to stabilize the market, are preparing to announce price increments for their products despite increasing raw material costs. They also hope to indirectly benefit from the recovering U.S. economy that is likely to improve the spending power of consumers.

    Another means to overcome the price-related challenge involves identifying the right balance between supply and demand and the ability to satisfy customers. By offering innovative, quality products at optimum prices, participants can achieve customer satisfaction and increase their market presence in the current competitive environment.

    “Though the general improvement of the U.S. economy is the only real solution for the challenges faced by this industry, ink ingredient manufacturers can help themselves by identifying alternative, cost-effective products. They can also align themselves with the manufacturing of vital products such as newspapers and medicine packaging,” concludes Damisetti.

    U.S. Ink Ingredients Market Study, a part of Frost's Specialty Chemicals subscription, analyzes conventional and digital ink technologies and offers growth forecasts for various ink systems such as aqueous-, solvent-, oil-, and radiation cure-based ink ingredients. It also provides an in-depth analysis of colorants, vehicles, and additives used under each system and strategies to develop and maintain market share and address challenges.

    * Post was edited: 2004-10-11 11:19:00