CANON USA & CENTER FOR MISSING CHILDREN

[Anonymous]

CANON U.S.A. AGAIN TEAMS WITH GOLFER BRINY BAIRD AND THE NATIONAL CENTER FOR MISSING & EXPLOITED CHILDREN

LAKE SUCCESS, NEW YORK, January 6, 2004 Canon4Kids, which seeks to help locate missing children across
America, again will be part of the PGA TOUR in 2004. Created by Canon U.S.A., Inc., a leader in digital imaging
and a subsidiary of Canon Inc. (NYSE: CAJ), Canon4Kids on the PGA TOUR is a collaborative effort with golfer
Briny Baird and the National Center for Missing & Exploited Children (NCMEC).
During all 2004 PGA TOUR events in which he plays, Mr. Baird will repeat his commitment from the 2003 PGA
TOUR to place a digital photo of a local missing child on his golf bag along with the phone number
(1-800-THE-LOST) for people to call if they recognize the child or have any valuable information. The children
in the Canon4Kids program are selected by NCMEC. Information about the children who will appear on Mr. Baird's
golf bag during 2004 can be found at the end of this announcement. (We did not include the lengthy list in this
email, but please contact us if you wish to receive this additional information.)
Based on U.S. Department of Justice research, nearly 800,000 children are reported missing annually more
than 2,000 each day. One of six children featured in NCMEC's photo-distribution network is found directly by
people who see the photographs and then contact authorities.
An additional component of Canon4Kids is tied to Mr. Baird's performance on the PGA TOUR. For each birdie
registered by Mr. Baird, Canon will donate $100 to NCMEC. Each eagle is worth $250 and $1,000 is donated
for every hole-in-one. In 2003, Mr. Baird scored 418 birdies and 13 eagles, adding up to $45,050.
The 31-year-old Mr. Baird ranks 22nd on the 2003 PGA TOUR money list and ranks second in the greens-in-
regulation-percentage statistical category. His best finish is second place in the 2003 Buick Open and the 2001
John Deere Classic. A colorful figure on the PGA TOUR and the only player who wears an oversized Panama hat,
Mr. Baird is the son of Butch Baird, the multiple tournament winner on the PGA TOUR and the Champions Tour.
Canon4Kids creates awareness about child abduction and the need to have updated digital photos of children.
Canon4Kids also educates parents on ways to protect children and prevent them from becoming victimized.
Among the Canon4Kids initiatives:
·        Raising more than $1 million for NCMEC child recovery programs through the annual Canon Celebrity Golf
Challenge. This year's event will be held Saturday, January 10, Tournament Players Club at The Canyons in
Las Vegas.
·        Creation of public service advertisements with the photos of missing children for national newspapers
and magazines.
·        Donations of digital cameras, scanners and printers to law enforcement to help quickly disseminate photos
and information nationwide to locate missing children.
·        Sponsorship of NCMEC's annual Hope Awards Benefit and Congressional Breakfast in Washington, D.C.,
to commemorate National Missing Children's Day and recognize law enforcement officials and others who have
contributed to the recovery of missing children.
·        Distribution of a tip sheet explaining how digital photos can help protect children.
·        The 2004 expansion of the program to include Canon locations and activities across the country.

[Author]

January 23, 2004 at 9:16 AM