http://www.theboltonnews.co.uk/news/business/boltonbusiness/4201739.Ink_firm_joins_Facebook_to_extend_brand/
Ink firm joins Facebook to extend brand
AN
Atherton company is planning to use a social networking site to enhance
and extend its brand.CartridgeMonkey.com has developed a quirky brand
appeal since its launch five years ago. Now the company plans to use
Facebook to extend its fan base.
Managing director Gary Flynn
said: “We realise ink and toner are not the most exciting product to
sell, but the CartridgeMonkey brand has achieved broad base appeal. We
wanted to look at ways to further develop the brand recognition and
appeal outside of our existing marketing channels.“We decided to launch
our Facebook page as it allows us to be more edgy than we can on
CartridgeMonkey.com and Red Nose Day seemed such a good time to
launch.”CartridgeMonkey.com is a trading brand of NetGiant Ltd, a
printing supplies group which has a turnover in excess of £4.5 million.