INDIA : HP's NEW PRIZE GIVE-AWAY TO GET EMPTY CTGS BACK

[Anonymous]

http://www.crn.in/ITChannel-017Jun009-Value-Campaign-for-HP-Consumables.aspx
Value Campaign for HP Consumables
In
a bid to counter the refills and counterfeits, HP India has rolled out
Value Campaign for its inkjet consumables.Valid till October 31, under
this program, HP will organize a 12-city channel meet—including New
Delhi, Kolkata, Hyderabad, Chennai, Bangalore, Mumbai, and Kochi—to
create awareness about the benefits and performance of original
cartridges vis-à-vis refills and counterfeits.

As part of this
campaign, consumers can win over 28,000 prizes. Further, HP will give
away 150 lucky-draw prizes worth Rs 700 to registered customers.
Consumers can also choose to club their reward points to upgrade the
value of their rewards.“We believe that it’s the customer who has to
make a choice when it comes to printing supplies. We have always tried
to offer customers more value through customer-focused features, and
have also provided information to help them make an informed decision.
We have also launched the new HP Everyday ink cartridges,” said
Rajkumar Rishi, Director, InkJet and Web Solutions and Consumer
Business, IPG, HP India.

http://www.channeltimes.com/India/News/HP_Highlights_Benefits_of_Originals/551-103270-746.html
HP Highlights Benefits of Originals
Hewlett
Packard (HP) has announced Season Two of its ‘Value Campaign
Programme’. Designed exclusively for its customers and channel
partners, this programme will create a value proposition that makes
original HP Supplies a better investment over third-party alternatives.
The nationwide campaign commenced on May 01, 2009, and will be
sustained through various initiatives till October 31, 2009.

The
programme is the second in the series of such campaigns that HP is
launching in India. The campaign highlights the benefits of originals,
offering more vibrant and lifelike colors with the best of quality,
cost and reliability. For participation, customers have to register the
20-digit code hidden inside the cartridges of selected HP SKUs, on
http://www.hp.com/in/getmoreprints.

In line with the campaign, HP is
also organizing a 12-city channel meet for its channel partners,
including in key cities such as New Delhi, Kolkata, Hyderabad, Chennai,
Bangalore, Mumbai, and Kochi, among others, to create awareness about
HP original cartridges outperforming the refills and counterfeits, in
both quality and reliability. The multi city channel meet that
commenced on May 12, 2009, will be continued through various
initiatives till July 09, 2009.

Highlights of the campaign:

    *
      Customers get a chance to win over 28,000 prizes
    *
      150 lucky draw prizes daily, worth Rs. 700 each for registered customers
    *
      Customers can choose to club their reward points to upgrade the value of their rewards channel meets across 12 cities
    *
      Display contest for channel partners across 30 cities from June 01 – July 15

Commenting
on the launch of the campaign, RajKumar Rishi, Director, InkJet and Web
Solutions and Consumer Business, Imaging & Printing Group, Hewlett
Packard India Sales, said, “At HP, we believe that it is the customers
who have to make a choice when it comes to their printing supplies. Our
customers appreciate the reliability, quality and overall value of
original HP consumables; and it has been our endeavor to continue
offering our customers value through unparalleled customer-focused
innovations and features, and providing enough relevant information to
help customers make an informed decision.”

[Author]

June 19, 2009 at 2:11 PM