MOBILE IMAGING SHOWS CAMERA PHONES GROWTH

[Anonymous]

Mobile Imaging Study Shows Camera Phones Growth

Comprehensive research being done into camera phone growth
April ,2005…Camera phones are entering a stage of rapid
growth, and they will soon become the most common image capture device in the
world. Over 175 million camera phones were shipped in 2004. By the end of the
decade, the global population of camera phones is expected to surpass 1 billion
– more than double the number of digital still cameras. To further explore this
dynamic market, is conducting
a comprehensive research study entitled Worldwide Mobile Imaging: Stimulating
Demand and Usage.

“Although handset shipments are booming, consumers are not using their camera
phones to their fullest extent,” commented Jeff Hayes “Our research shows that the number of photos taken,
shared, and printed on camera phones is relatively low in relation to digital
still cameras, resulting in a significant unrealized revenue opportunity for the
mobile imaging industry.”

A study will assist mobile imaging technology vendors,
wireless service providers,and retail photofinishers in expanding the market
for camera phones and related imaging services. Study participants will gain a
global perspective that is based on insights concerning the experiences and
differences in four major geographic markets, namely China, Japan, Western
Europe, and North America.

The research will answer the following key questions:
–What values
and benefits do consumers derive from their camera phones?

–How is usage changing over time?

–What are the differences in mobile imaging use and consumer behavior by key
geographic markets?

–What do consumers view as the primary limitations and sources of
frustration with their camera phones and related services?

–What are the relationships between camera phone photo capturing, viewing,
sharing, archiving, and printing activities?

–How important is viewing vs. sharing vs. printing?

–How does the mobile imaging market segment by key demographic and
behavioral characteristics?

–How do consumers prefer to view, manage, share, and print their camera
phone pictures?

–In the eyes of customers, how important is easy retail photo printing from
their camera phones? What methods do they prefer?

–What product features and services will increase camera phone photo
activity?

–What are the key features and service thresholds for making the camera
phone a consumer’s primary camera?

–What are the risks and opportunities for mobile imaging under different
product design, use case, and business models? How will ARPU (Average Revenue
Per User) change?

–What technology investments and alliances must vendors make to maximize
their revenue opportunities?

Research for the study will include over 2,000 interviews with technology
vendors, end-users, and photo service providers across a variety of market
segments. The study will identify market segments, critical success factors,
customer requirements, usage patterns, purchase plans, and other items that will
drive vendors’ product, service, marketing, and sales activities.

[Author]

April 30, 2005 at 10:34 AM