*NEWS*BROTHERS NEW PRINTER UNDER $150.00

Toner News Mobile Forums Latest Industry News *NEWS*BROTHERS NEW PRINTER UNDER $150.00

Date: Tuesday March 29, 2005 10:18:00 am
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    Brother Introduces New Ultra Compact Personal Laser PriNters
    Starting At Under $150.00

    New HL-2040 and Network-Ready HL-2070N Set the Pace for Compact, Affordable,
    No Compromise Stand-Alone and Network Printers Brother International Corporation
    Today introduces its newest personal laser printers, the ultra-compact HL-2040
    and HL-2070N. The HL-2040 ($149.99 estimated street price) is the successor to
    the award-winning HL-1440 personal laser printer, with even faster print speeds
    and a space-saving design almost 40% smaller than its predecessor. The HL-2070N
    ($229.99 estimated street price) features the same small footprint and print
    speeds and adds a built-in Ethernet print server for sharing on home and home
    office wired or wireless networks. The new models will be available starting in
    January 2005.

    The sleek new HL-2040 and HL-2070N offer print speeds of up
    to 20ppm and outstanding print quality via Brother’s HQ1200 (up to 2400 x 600
    dpi) resolution. Both printers are Windows(R) and Mac(R) compatible and feature
    a 250-sheet input paper capacity, as well as USB 2.0 full-speed and parallel
    interfaces as standard.

    “We continue to see strong consumer demand for
    affordable personal monochrome laser printers for the home and home office,”
    said Jeff Sandler, Brother’s Director of Marketing, Printers. “With the new
    HL-2040 and HL-2070N, we are clearly addressing this market, while setting a new
    standard for printer size, functionality and performance at extremely compelling
    consumer price points.”

    With the introduction of these two new models,
    Brother further strengthens its offerings in the personal monochrome laser
    market segment. These new lasers provide an economical, low-cost alternative to
    consumer color inkjet printers, and deliver an alternative output solution for
    frustrated users seeking to reduce their everyday printing costs.

    Brother
    also sees the market for low-cost monochrome laser printers with built-in
    network interfaces as offering continued strong growth potential. IDC projects
    the U.S. wireless home and home office network segment to grow at a 36% CAGR
    between 2005 and 2008(1) . The new HL-2070N is ideally positioned to meet this
    rapidly expanding market segment, by offering these customers an affordable
    solution for low cost printer sharing.

    Compatibility, Performance And Value

    Beyond the features detailed above, the HL-2040 also sports a two-tone gray
    color scheme as well as 8MB memory capacity. The network-ready HL-2070N includes
    all the features of the HL-2040 but adds PCL(R)6 emulation, a built-in Ethernet
    network interface, 16MB of standard memory, and a dark charcoal, two-tone color
    scheme. A
    toner-Save Feature is also available

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