Date: Saturday July 23, 2005 10:48:00 am
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Companies found hiding in jargon
A co-author of Why Business People Speak Like Idiots has found a prime example of meaningless corporate jargon in a Florida company who hides what it sells.The baffling one-paragraph self-description Danka Business Systems closes its news releases with makes no mention of the fact the British-based company whose U.S. head office is in St. Petersburg, Fla., sells and services printers and copiers made by Canon and other manufacturers.Instead, it says: the company delivers value, implement(s) effective document information solutions, and empower(s) customers to benefit fully from the convergence of image and document technologies in a connected environment.Author Jon Warshawsky told the St. Petersburg Times he’s rarely seen a worse case of nothing-speak.In their book, he and co-authors Brian Fugere and Chelsea Hardaway suggest corporate-babble is an attempt to impress or sound smart, which can lead to the use of overly technical language, buzzwords and embellishment.They can’t tell me succinctly what they do, Warshawsky said. It’s horrible.
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