Date: Saturday October 4, 2003 06:26:00 pm
- This topic has 0 replies, 1 voice, and was last updated 9 years, 9 months ago by
.
Viewing 1 post (of 1 total)
-
Posts
-
Can HP Make Consumers’ Hearts Race? Here comes a daring $300 million marketing campaign that aims to make people regard its products as 21st century necessities While long well regarded for making solid, reliable electronics products, Hewlett-Packard (HPQ ) has hardly been renowned for its marketing. But that’s changing. On Thursday, Oct. 2, HP was set to launch its most daring Madison Avenue foray yet: an artsy $300 million ad campaign designed to show HP printers, digital cameras, DVD writers, and PC/TV hybrids as integral to the lives of digital consumers.
Viewing 1 post (of 1 total)
- You must be logged in to reply to this topic.