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HP Rolls Out Entire Line of Color Officejets
February
, 2007 HP expanded its color printing portfolio targeting small
businesses, including the introduction of the world’s fastest desktop
all-in-ones.The portfolio offers industry-leading speed and
affordability and includes three new high-performance HP Officejet Pro
All-in-Ones, three new HP Officejet Pro single-function printers and a
new low-cost HP Officejet All-in-One for improved productivity.HP
additionally unveiled an easy-to-download SureSupply Software Utility
for enhanced supplies manageability as well as high-capacity HP Vivera
ink cartridges for extended cost savings.“The high-performance HP
Officejet Pro All-in-Ones provide small businesses with color printing
comparable to laser printing with faster speeds and at a fraction of
the cost,” said Karl Schwenkmeyer, vice president of marketing, Inkjet
Systems, HP. “Today’s introductions are another milestone in HP’s
commitment to deliver faster speeds and greater affordability while
meeting the color printing needs of demanding business environments.”Expanded color printing portfolio and new all-in-one printers
The
new HP Officejet Pro printers series, the world’s fastest desktop
printers for business color, significantly drive down the cost of color
printing, making it easy and affordable for businesses to produce
brilliant and durable, professional-quality marketing materials
in-house.The printers are ideally suited for small businesses, which
can increase productivity and save space by printing, copying, scanning
and faxing in a single, convenient device that sits on a desktop. Both
Officejet Pro printer series are built on HP’s Scalable Printing
Technology, which offers faster speeds, lower costs and higher quality
and reliability.The HP Officejet Pro L7000 All-in-One Printer series
includes multifunction capabilities and allows users to quickly print
documents of up to 12 pages per minute (ppm) black and up to 10 ppm
color at Laser Quality Speeds, a measurement established by HP to offer
customers a more direct comparison of the print speeds between ink and
laser printers using comparable print qualities. And they do this at up
to 25 percent lower cost per page than comparable laser printers – as
low as 6 cents per color page. The Officejet Pro L7000 series is
expected to be available in March and starts at $299.The HP Officejet
Pro K5400 Printer series delivers fast, Laser Quality Speeds and up to
25 percent lower cost per page than in-class laser printers,(5) with
comparable print quality and reliability. This series is expected to be
available in March starting at $149.The HP Officejet J5700 All-in-One
Printer series, with expected availability this month and starting at
$149, offers customers robust, versatile printing for increased
productivity at an affordable price.All the new Officejet devices use
high-capacity, low cost-per-page print cartridges with a unique HP
Vivera ink optimized for plain paper office printing. HP Vivera inks
provide laser-quality text and consistent, brilliant images for
brochures and marketing collateral on any paper as well as highly
smear-resistant results when using HP Everyday Papers with ColorLok
Technology.HP Everyday Papers with ColorLok Technology are HP’s plain
papers designed with HP printers for office use. Documents printed on
these papers dry quickly and resist smearing for excellent results.All
of the products listed above will be available at the HP Home &
Home Office Store (www.hpshopping.com), HP’s direct to customer online
store.
Customers share their experiences with the new HP Officejet Pro series
HP
recently offered the new HP Officejet Pro L7000 All-in-One series to
small business users through a beta test program. The Law Offices of
Philip H. Acosta, based in Los Angeles, tested the new products with
the goal of printing marketing collateral in-house. Acosta’s office
found that the new HP Officejet Pro L7000 All-in-One series helped keep
its marketing pieces flowing, both for proofs and for printing color
materials.“The HP Officejet Pro is a good match for a small legal
firm,” said Christina Acosta, vice president, Marketing and
Advertising, Law Offices of Philip H. Acosta. “It’s very fast,
especially for smaller jobs, and offers multiple functions and quality
printing for a mix of text and color graphics.”Winner’s Circle Realty
& Construction Co. LLC, a customer home and real estate sales
company based in Chowchilla, Calif., near Fresno, also tested the new
Officejet Pro series to create custom brochures for listings, a
front-line marketing tool for real estate professionals. Like most
small businesses, Winner’s Circle needs office equipment that is both
flexible and reliable, which is why owner Brian L. Kirkpatrick has
turned to HP inkjet printers and all-in-ones for routine office
tasks.“I couldn’t be more satisfied with the print quality. It’s just
excellent,” said Kirkpatrick. “The quality of output from the new
Officejet Pro is almost like the printing of a fine coffee table book.”Extended costs savings and simple supplies management
The
HP SureSupply Software Utility desktop solution boosts supplies
manageability by linking customers directly to HP SureSupply, where
they can immediately view a list of original HP inkjet cartridges,
LaserJet toner cartridges and HP papers compatible with their printers.
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