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HP takes measures to protect its printing supplies in Asia Pacific market
As
there has been an increase of counterfeit Hewlett-Packard (HP) printing
supplies, especially ink and toner cartridges, in the Asia Pacific
market, HP has decided to provide new ink cartridge choices and toner
packages to meet the needs of different user segments, as well as
reduce sales prices by over 20% on average to check the
illegal/illegitimate competition, according to vice president John
Solomon for supplies under HP Asia Pacific and Japan at a press
conference in Beijing, China, on May 17.For ink
cartridges, HP will offer three options; standard cartridge (packaged
in blue) catering to users with low-volume printing needs, value
cartridge (green) catering to high-volume users, and specialty
cartridge (red) specifically for users with unique printing jobs such
as photos, Solomon pointed out. In addition, for markets where users
care particularly about printing cost such as Taiwan and China, HP will
offer Simple Black ink cartridges, Solomon noted.Toner
cartridges will be in available in double-pack and multi-pack packaging
to save about 15% in costs for customers, Solomon indicated.In
addition to such offerings, HP will take reinforcing measures to
prevent the unwitting purchase of imitation HP products, including the
adoption of HP authentication labels, cooperation with the government,
and education of potential customers in a market, Solomon pointed out.HP’s
price reductions are intended to counteract counterfeiting and
imitation of HP products rather than to increase HP’s market shares,
Solomon emphasized.According to Solomon, HP’s
printing business generated sales revenues of about US$27 billion in
2006, 15% of which was due to printing supplies. HP’s printing business
spends US$1.0 billion in R&D a year and possesses more than 9,000
patents in printing technology and about 4,000 patents regarding
printing supplies, Solomon noted.
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