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TVS-E Targets Rs 400-Cr Laser Toner
Market
Bangalore,
TVS Electronics Limited has Announced its foray into the laser toner market
with the introduction of recycled laser toners in India.Through this launch,the company plans to expand its supplies portfolio and
gain a strong foothold in the office supplies segment. It aims at capturing a
3-5 percent share in the Rs 400-crore laser toner market by the end of 2005.
According to S. Narendran, GM-marketing, “At present, customers have two
options: either to go for expensive originals or opt for the cheaper, but lower
quality refills. So they tend to make a trade-off between quality and price. Our
recycled toners will provide a value-for-money alternative to customers who’re
looking for a high quality product at a low acquisition cost.”All the defective components of recycled toners are checked and replaced
either with new or recycled spares. The recycled toners are also subject to the
same stringent quality tests like those of OEMs to perform at par with new
toners, the company said. Currently, the new recycled toners from TVS-E are
compatible with HP laser printers and are priced 15-30 percent less than the
original HP toners.The laser toners would be launched across the country with the focus on
Delhi,Mumbai,Chennai,Bangalore, Kolkata and Hyderabad.The launch follows
positive responses to a TVS-E supplies division in the above cities and a
10-member call center to educate customers and generate leads for laser toners.
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