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Kodak reports record Middle East sales in 2007
Kodak,
the world’s foremost imaging innovator reported that Middle East sales
have soared in 2007, up a staggering 60% in digital cameras, taking it
to the revered ‘top-three’ spot of most preferred brands in the
category across major Middle East markets in just two years.Other
contributors to midquarter growth were the award-winning Kodak digital
picture frames which were difficult to keep up with due to extremely
high demand, across the UAE.’Just four years ago, Kodak made known its
global mission to move from traditional film to digital imaging. The
team here has worked relentlessly towards this aim, alongside our
business partners, and our efforts to date have paid off high
dividends. Our vision as a complete digital imaging solutions provider
fueled by technology breakthroughs, ease of use and intense
price-accessibility, remain our key focus,’ said Arif Khan, Area
Manager Kodak (Near East) Inc.Apart from digital cameras, the
integrated Kodak profile of ‘capture-print-share’ includes professional
quality home photo printers, instant photo kiosks and more recently,
the much talked about digital frames which continue to enjoy a
leadership position.The winning formula
Not one to rest on
their laurels, Kodak Near East has further mapped out a strategy for
continued efforts to deliver top performing – affordable products
faster, while continuing to widen its geography and share in each
market.’At Kodak our motto is simple, bring consumers the best
technology at the most affordable price points, and keep it in the
simplest format possible. We do not claim to have the most
sophisticated cameras, we claim to have the most sophisticated
technology that works the simplest,’ added Khan.’Kodak technology
promises high time-of-play. While technology promises many things to
consumers, treating consumers as individuals is what we continue to
focus on. The burden of proof is that the product whether a digital
camera or digital frame, makes sense to the lifestyle demands at the
time when it is needed, and remains so. Our focus remains not only
performance technology, but just as importantly, ease of use.’From WiFi
enabled digital frames, to lab quality home photo printers and
phone-cam photo printers, the added value of Kodak EasyShare software,
and Plug and Play formats, remain core to the Kodak business model to
ensure that consumers secure the greatest ‘time of play’ reducing set
up, re-takes or clumsy manipulation or worse still, inadequate delivery
on promise.What’s next in Middle East for Kodak:
Identifying
the diverse market segments in the region, Kodak said that it continues
to review market segments individually to establish patterns and ensure
products on shelf are what is needed and gets there sooner. In
addition, Kodak continues to work diligently with local distributors
for enhanced value offerings that merge into consumer demands at
various seasons.’The ME region has unique characteristics and we have
given exclusive attention to the photo capturing, sharing and printing
needs of the Middle East consumers. Today we have over 900 Kodak
Express photo labs and are the largest network of photo labs servicing
the imaging needs of the Middle East consumers. The highly awaited
Kodak Ink Jet printer will arrive soon to this region by promising
better quality with half the cost of ink and revolutionizing the way of
printing,’ added Khan.Kodak software: Ease of use
Kodak
EasyShare digital cameras and picture frames along with the inkjet
printer have been receiving great reviews globally and have shown a
remarkable presence in the digital imaging solutions sector in the
Middle East. Both experts and consumers have continuously voted Kodak
EasyShare software as the number one consumer friendly software for
digital imaging. Whether for capturing, sharing or printing images,
Kodak’s Easyshare software is the backbone of Kodak products and
promises the complete solution to imaging in the easiest interface
available.Kodak also enjoys pole position amongst the branded
digital frames segment. Kodak was early in introducing the digital
picture frame to this market and enjoys the consumer confidence by
incorporating the latest imaging technology together with innovative
features. Kodak has the widest range of digital frames today with sizes
varying from 5.6′, 7′, 8′ and 10′. Some of the frames also come with
the WiFi connectivity option.Kodak, who inspired the digital
photography revolution, today produces its own line up of award-winning
‘best in category’ digital cameras putting cutting edge technology in
the hands of general consumers, with more accessible pricing and wider
array of compatible offerings, in particular its professional finish,
at-home photo printer dock-stations, digital picture frames, digital
batteries and photo kiosks.
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