*NEWS*LATEST ON INNOVATION @ XEROX

[Anonymous]

Houses Xerox
Digital Print Technology
More than 20 Xerox digital printing systems and software solutions are
included in Xerox’s new Gil Hatch Center for Customer Innovation, the world’s
largest showcase of digital production printing technology. The
multimillion-dollar, 100,000-square-foot facility is located in Webster, N.Y.,
and will host thousands of commercial printers and corporate customers a year
from around the world.

ROCHESTER, NY, March 2005 – The world’s largest permanent showcase of
digital products for the graphic communications and production printing markets
opened today in Rochester – a state-of-the-art facility designed by Xerox
Corporation to help customers interact with today’s digital technologies and
imagine the innovative printing possibilities emerging for tomorrow.

The company also announced a faster version of its flagship Xerox iGen3®
Digital Production Press and an enhanced Xerox Nuvera(tm) black-and-white
printer line with new capabilities for check and statement printing.

Multimillion-dollar center gives customers access to
latest products,
solutions, support
The new products will be among more than 20 digital
systems and software solutions featured in the Gil Hatch Center for Customer
Innovation, a multimillion-dollar, 100,000-square-foot facility located in the
heart of Xerox’s research and manufacturing complex in Webster, N.Y. The center
– the size of about three football fields – is designed to give current and
prospective commercial printers and corporate customers integrated, one-stop
access to Xerox’s entire portfolio of digital production printing equipment and
solutions.

“These are the kinds of offerings that are transforming the world of print,”
said Quincy Allen, president, Xerox Production Systems Group. “This center
enhances the total customer experience and demonstrates real-world ways to
increase profits and boost productivity and revenue by improving the entire
printing process. At the same time, we’re reinforcing Xerox’s commitment to
building on our world-class manufacturing and research facilities and being a
vital part of the Rochester community.”

Hatch Vision Fulfilled
The center represents the vision of Gil
Hatch, the former president of Xerox’s Production Systems Group who passed away
last summer. Hatch was a noted customer champion who believed that “everything
we do begins and ends with the customer.” He was a leader in the graphic
communications field and helped propel Xerox to the forefront of the digital
printing industry.

Xerox expects to host several thousand customers a year from around the world
at the new center, including commercial, quick, and in-plant printers;
professionals from service bureaus; and digital book publishers.

“Xerox goes beyond just selling us the technology,” said Janice Van Dyke,
chief executive officer of Darwill, a commercial printer in Hillside, Ill., who
spoke at the center’s opening. “They are truly interested in solving our
business problems and making sure we are optimizing our investment in technology
and value-added services.”

A Tribute from Andy
Noted industry analyst Andy Tribute, president
of Attributes Associates, pointed to the new product launches and customer
center as examples of the increasing market momentum behind Xerox’s graphic
communications strategy. “While others attempt to replicate the success of
Xerox’s business model, technology and workflow, the company continues to
leapfrog the competition with advancements like the Xerox iGen3 110 and a new
customer center that is the most comprehensive of its kind.”

In conjunction with the customer center opening, Xerox launched two additions
to its industry-leading digital color and monochrome printing technology. The
Xerox iGen3 110 Digital Production Press, built on the award-winning technology
of the Xerox iGen3, provides 10 percent to 20 percent faster document production
and offers several new features that maximize flexibility and productivity of
the color press. It prints 110 pages-per-minute for standard 8.5”x11” jobs and
up to 120 ppm for smaller sheet sizes.

New for Nuvera Production System
The Xerox Nuvera 100/120 MX
Digital Production Systems include MICR (Magnetic Ink Character Recognition)
capabilities, combining the ability to produce checks and financial statements
with the “near-offset” image quality of the Xerox Nuvera printer platform. The
new printers broaden Xerox’s monochrome line and address the unique needs of
service bureaus, corporate data centers, and companies in the financial services
and insurance industries.

Among the digital production products and workflow tools housed in the Gil
Hatch Center for Customer Innovation are the Xerox iGen3 and DocuColor® family
of digital color products, black-and-white printing systems such as the Xerox
Nuvera Production and Copier/Printer line, and wide-format and continuous-feed
printers.

Also featured in the center: The latest Xerox FreeFlow(tm) workflow
offerings, which are software tools and hardware that help print professionals
easily manage a print job from its creation to printing to final invoicing;
finishing solutions from Xerox and its partners that help create bound books,
stapled brochures and other “complete” documents; and forward-looking
technologies from Xerox’s global research labs.

More than 60 employees will work at the center, which includes an iGen3 press
customer-training lab, a paper feeding and finishing lab, multimedia theater and
meeting rooms. Customers invited to the center can also see their own
applications printed on the Xerox digital equipment in the facility.

Bring in Your Work for a Test Run
For example, a customer
considering adding digital print technologies to their business could bring in a
job for a short-run color brochure, catalog or booklet, prepare it with FreeFlow
Makeready software, print it on a Xerox DocuColor 8000 press or iGen3 press, and
finish the booklets in-line.

In addition to the Gil Hatch Center for Customer Innovation, Xerox will
continue to operate existing customer centers in Atlanta; Chicago; Dallas; El
Segundo, Calif.; New York; Washington, D.C.; and Toronto.

These centers serve as regional locations where customers can receive
executive briefings, see live production and office product demonstrations, work
with Xerox consultants and test print applications.

[Author]

March 20, 2005 at 10:48 AM