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Brightec Signs Distribution Agreement with Staples to Give Consumers First Chance to Buy Night Luminescent Photo Paper
WELLESLEY, Mass.–01/28/2004
Luminescent Paper Used in Super Bowl XXXVIII Tickets Available After the Big Game to Add Brilliance to Digital Photographs and Projects
Brightec(R) (OTC:ADLU), creator of the world’s first night luminescent photographic paper, today announced that it has reached an exclusive distribution agreement with office superstore pioneer Staples, Inc. (NASDAQ:SPLS). Under this agreement, 500 Staples stores nationwide will sell Brightec photo paper beginning in February 2004. Staples customers will have an opportunity to see the “Brightec luminescent effect,” which outshines commonplace “glow-in-the-dark” products, at in-store displays. Consumers will recognize Brightec paper as the innovative printing medium chosen by the National Football League (NFL) for tickets to Super Bowl XXXVIII.
“Being chosen as the medium for the Super Bowl ticket was a fantastic kick-off, but our agreement with Staples is Brightec’s first touchdown of many to come,” said Patrick Planche, CEO of Brightec. “I’m impressed by Staples’ quick response time in bringing the product to its customers. The truly exciting aspect of the alliance is not the size of the order, but that Staples offers Brightec the opportunity to grow the relationship to more stores and more product SKUs for this high quality, affordable product with dramatic visual appeal.”
Brightec inkjet photo paper creates high-quality pictures that appear normal under conventional light but come alive in lower light or darkness. Priced at $14.95 (4″ x 6″ format) and $24.95 (8.5″ x 11″ format), Brightec paper can be used with basic inkjet printers like any other high-quality paper for projects ranging from photos to CD jewel case inserts to presentation covers to glowing driving directions.
“Demand for digital photography and graphic print media is booming and represents an enormous market opportunity,” said Robert George, Senior Vice President, merchandising supplies for Staples. “By introducing Brightec to our customers, Staples has once again accomplished its mission of delivering new and inventive media products that make buying and using technology easier.”
About Staples
Staples, Inc. is headquartered outside of Boston and sells a wide range of office products, including supplies, technology, furniture, and business services. With 2002 sales of $11.6 billion, Staples is committed to make buying office products easy. Nearly 58,000 associates serve consumers and businesses of all sizes – from home-based businesses to Fortune 500 companies in the US, Belgium, Canada, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, and the United Kingdom. Staples invented the office superstore concept and today, with approximately 1,500 office superstores, is the largest operator of office superstores in the world. Staples also serves its customers through its mail order catalog, e-commerce and contract businesses. More information is available at http://www.staples.com.
About Brightec
Brightec(R) (Advanced Lumitech, Inc., d/b/a Brightec OTC:ADLU) is the creator of the world’s first night luminescent photographic paper. Brightec’s patented paper will charge automatically with just a few minutes of exposure to light and, once charged, will luminesce for hours–dramatically outshining commonplace “glow-in-the-dark” products. With Brightec technology, the user creates full-color pictures that appear normal by day but luminescent at night. Brightec user-friendly papers can be printed using home inkjet printers or large-scale commercial presses. Brightec paper is an innovative means to enhance advertisements, premiums and consumer or industrial products. For more information, please visit http://www.brightec.com.
Note to editors: For print media, color graphics are available upon request.
The information in this Press Release includes certain “forward-looking” statements within the meaning of the Safe Harbor provisions of Federal Securities Laws. Investors are cautioned that such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including the future financial performance of the Company. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to successful performances of internal plans, the impact of competitors, and general economic risks and uncertainties.
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