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Staples Launches New Store In the Uk With 3D Printing Buzz
By Richard Garfield
The opening of the new Staples store on Brighton Hill Retail ParkTHE borough’s first citizen did the opening honours as customers flocked to the new Staples store on Basingstoke’s Brighton Hill Retail Park.
The leading stationery retailer invited Mayor of Basingstoke and Deane Councillor Dan Putty to open the store, and while there he saw a 3D printer in action.
The store has relocated from nearby premises, in Winchester Road, to the retail park so that it could improve its range and services.
Store manager Barrie Howells said: “It was fantastic – the associates were buzzing with excitement and we had hundreds of new customers as well as our regulars. With the band, face painter and balloon and Sharpie artists, it had a real carnival feel.”
Mr Howells said the customers were impressed with the store.
“They loved it and said it felt fresh and exciting,” said Mr Howells. “It’s also a great working environment, with the layout of the store making it easy to help customers. We had six times the amount of transactions on the opening Saturday compared to a normal Saturday.”
The store is among the first selected by Staples to sell 3D printers, called The Cube, giving people the chance to produce realistic, 3D models from A4 paper.
Mr Howells said: “The customers loved seeing it working. There was a crowd around the display all day and we even sold one to a customer on Sunday who had seen it when they were in on Saturday. I’m certain we’ll sell some more this week.”
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