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AnonymousInactiveDell and Staples Announce Retail Agreement and Environmental Collaboration
OCT
2007 ROUND ROCK, Texas & FRAMINGHAM, Mass., and Dell Inc.today
announced that starting on Nov. 11, customers will have the option to
hit the “Easy Button” at 1,400 Staples stores for a wide assortment of
Dell notebook and desktop computers, monitors, printers, ink and
toner.Staples, the country’s leading retail destination for printing,
will be the only office superstore to offer Dell products in stores and
through its Web site.As part of its ongoing efforts to extend the
advantages of its direct business model, Dell’s relationship with
Staples is the latest in a series of retail agreements aimed at
reaching more customers worldwide.”Dell pioneered the “easy button” in
computing through our direct business model. Now with Staples we’re
bringing all the benefits of direct to shoppers across America,” said
Michael Dell, chairman and CEO, Dell. “With Staples, we are
underscoring our commitment to listen to customers and deliver what
they want – new and exciting ways to experience Dell’s award winning
products with the same great prices and convenience.”The initial
products offered at Staples will include Inspiron 1721 and 1521
notebooks, Inspiron 530 desktops, Dell 948 and 926 all-in-one inkjet
printers, Dell 1320c laser printer, Dell SE198WFP 19-inch widescreen
flat panel LCD monitor, and the Dell E228WFP 22-inch widescreen flat
panel LCD monitor. Additionally, Staples will offer ink and toner for
most Dell printers.”We know our customers will appreciate the ability
to see, touch and immediately take Dell products to the home or
office,” said Ron Sargent, chairman and CEO, Staples. “By becoming
Dell’s first comprehensive retailer in the Americas, and deepening our
offerings with one of the world’s most respected brands, we’re making
it easy to buy great technology products this upcoming holiday season
and beyond.”Companies Partner on Environmental Initiatives
Staples
today announced that it plans to join Dell’s “Plant a Forest for Me”
initiative, which enables organizations worldwide to share best
practices and, as partners, facilitate the planting of trees in
sustainably managed reforestation projects.In addition, as part of its
EcoEasy initiative, Staples is making it even easier to “go green” and
support America Recycles Day (Nov. 15) when buying Dell products. While
Staples offers office technology recycling in its U.S. stores every day
for a $10 fee, from Nov. 11-17, customers can recycle office technology
for free with the purchase of any Dell desktop, notebook, printer or
monitor at Staples U.S. stores. Staples will also continue its
industry-leading ink and toner recycling program in which customers can
recycle Dell ink cartridges at Staples stores in exchange for a $3
coupon to be used on a future ink purchase.With this announcement Dell
products are now available in more than 10,000 stores around the globe.
By providing new products and services, and multiple ways to connect
with Dell – via the Internet, over the phone and now at select retail
outlets – Dell expects to connect with new customers and increase sales
in all regions. Dell recently announced relationships with Gome stores
in China, Bic Camera Inc. in Japan, Carphone Warehouse in the U.K. and
Wal-Mart in the U.S., Canada, Brazil and Mexico. -
AuthorOctober 22, 2007 at 11:43 AM
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