STAPLES TO DIST. DELL TONERS & INKS

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Date: Monday October 22, 2007 11:43:00 am
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    Dell and Staples Announce Retail Agreement and Environmental Collaboration
    OCT
    2007 ROUND ROCK, Texas & FRAMINGHAM, Mass., and Dell Inc.today
    announced that starting on Nov. 11, customers will have the option to
    hit the “Easy Button” at 1,400 Staples stores for a wide assortment of
    Dell notebook and desktop computers, monitors, printers, ink and
    toner
    .Staples, the country’s leading retail destination for printing,
    will be the only office superstore to offer Dell products in stores and
    through its Web site.As part of its ongoing efforts to extend the
    advantages of its direct business model, Dell’s relationship with
    Staples is the latest in a series of retail agreements aimed at
    reaching more customers worldwide.”Dell pioneered the “easy button” in
    computing through our direct business model. Now with Staples we’re
    bringing all the benefits of direct to shoppers across America,” said
    Michael Dell, chairman and CEO, Dell. “With Staples, we are
    underscoring our commitment to listen to customers and deliver what
    they want – new and exciting ways to experience Dell’s award winning
    products with the same great prices and convenience.”The initial
    products offered at Staples will include Inspiron 1721 and 1521
    notebooks, Inspiron 530 desktops, Dell 948 and 926 all-in-one inkjet
    printers, Dell 1320c laser printer, Dell SE198WFP 19-inch widescreen
    flat panel LCD monitor, and the Dell E228WFP 22-inch widescreen flat
    panel LCD monitor. Additionally, Staples will offer ink and toner for
    most Dell printers.”We know our customers will appreciate the ability
    to see, touch and immediately take Dell products to the home or
    office,” said Ron Sargent, chairman and CEO, Staples. “By becoming
    Dell’s first comprehensive retailer in the Americas, and deepening our
    offerings with one of the world’s most respected brands, we’re making
    it easy to buy great technology products this upcoming holiday season
    and beyond.”

    Companies Partner on Environmental Initiatives
    Staples
    today announced that it plans to join Dell’s “Plant a Forest for Me”
    initiative, which enables organizations worldwide to share best
    practices and, as partners, facilitate the planting of trees in
    sustainably managed reforestation projects.In addition, as part of its
    EcoEasy initiative, Staples is making it even easier to “go green” and
    support America Recycles Day (Nov. 15) when buying Dell products. While
    Staples offers office technology recycling in its U.S. stores every day
    for a $10 fee, from Nov. 11-17, customers can recycle office technology
    for free with the purchase of any Dell desktop, notebook, printer or
    monitor at Staples U.S. stores. Staples will also continue its
    industry-leading ink and toner recycling program in which customers can
    recycle Dell ink cartridges at Staples stores in exchange for a $3
    coupon to be used on a future ink purchase.With this announcement Dell
    products are now available in more than 10,000 stores around the globe.
    By providing new products and services, and multiple ways to connect
    with Dell – via the Internet, over the phone and now at select retail
    outlets – Dell expects to connect with new customers and increase sales
    in all regions. Dell recently announced relationships with Gome stores
    in China, Bic Camera Inc. in Japan, Carphone Warehouse in the U.K. and
    Wal-Mart in the U.S., Canada, Brazil and Mexico.

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