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AnonymousInactiveThe Digital Future for the Printing
IndustryThe printing industry will continue to evolve into new and exciting
`electronic imaging driven by digital technology`. Digital technology,
economic restructuring, global competition, market changes, emerging new media
and other market forces are combining to `dramatically` change the operating
environment of the Printing Industry. The traditional printing industry is very
mature with over capacity in the established countries. We are in the `emerging
information society` driven by technology, where by the very nature of the role
of the printer is changing rapidly, driven by customer demands.The major drivers are first, technology, particularly the digitization of
data, is reshaping the communications industries. The rapid experience of the
convergence of computers, telecommunications and television, plus the use of
`multimedia` and the speed of change in the `information superhighway`.The second major driver is the changing macroenvironment, particularly the
rapid restructuring of the world economy and global competition.The consequence of these two major drivers is the movement in print markets
worldwide. The emerging `new` countries who invest into the print/communications
industries with the latest equipment are global players whom will significantly
drive down prices by the economies of scale.Print companies are redefining their business (or they should be) to one of
identifying `customers` changing communication needs brought about by the
digital processing and storing of information and delivering it through the most
effective distribution channel. Since printer’s are/should already well
established in `imagery`, they are well positioned to participate in new
channels as they develop. If print companies do not take on board new
technology, they will not survive in this rapid changing environment.Changes to Industry Structure and Profitability
The structural changes to the industry are occurring as a result of
`technology` changes and market forces on a global scale. This restructuring and
the pace have quickened and the impact on profitability has been profound. Over
the last 40 years, industry profitability has moved in cycles roughly
corresponding to industry investment cycles. With the current need to invest in
`new digital technology` coinciding with a slowing of market growth world-wide,
printing company’s profits will be `squeezed` further in the remainder of the
decade as structural change continues on a global scale.The implications for the printing industry structure and profitability in the
future are;* The number of large printing plants is declining.
* Large printing companies will become larger by acquisition, at the expense
of less well-managed large companies and medium sized companies.
* The
less innovative companies will face serious issues in a slow growth business
environment.* The rate of failure for less well-managed small companies will be high.
* Medium size companies particularly those without well-defined speciality
niches will continue to be squeezed by larger companies.* The impact on the printing industry profitability will be a continuation of
the pressure on overall industry profit margins.* The profit leaders will continue to make attractive profits by
acquisition/cost controls/economies of scale/skilled personnel in all areas.
* The impact of `Print Management Service` programmes on the manufacturing
sector that does not participate in this customer driven environment.
People = Performance = Productivity = Profit
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AuthorApril 10, 2005 at 10:02 AM
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