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Stationer in firing line
Stationer in firing lineA stationer has been rapped by advertising watchdogs for placing an insert in The Daily Telegraph depicting a young woman holding a handgun.
The Advertising Standards Authority has upheld complaints about the ad, saying that it could be seen as glamorising the use of guns and condoning violent behaviour.The insert was for Choice Online Stationers and was promoting inkjet cartridges. The copyline was “Make The Right Choice.”The company said that they used the image to catch the attention is a saturated market and believed that as it was in the style of a film poster it would not cause offence to a Daily telegraph readership. The newspaper said that it had received no complaints.However, the Advertising Standards Authority said that the image was likely to be seen as “threatening” and noted the woman’s aggressive facial expression. It added that the ad could cause serious offence and Choice has agreed not to use it again.Ryanair has escaped censure by the ASA for a press ad that complainants suggested encouraged binge drinking.The ad, for flights to Germany, featured a line drawing of a beer glass with an overflowing had and the text “Enlarge your beer belly.”Complainants said that the ad encouraged irresponsible drinking of alcohol but Ryanair said that they intended the humorous ad to highlight Germany’s association with beer and the tourist value of beer festivals.The ASA said that the cartoon “lacked the appeal or enticement of a colour photograph” and that the ad focused more on fares and destinations than alcohol.The ad industry is having to tread warily in its approach to marketing alcohol after the ASA tightened its rules on advertising following guidance from Ofcom last year.
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