http://www.supermarket.co.za/news_detail.asp?ID=1164
Xerox enters SA retail market with Game store deal
Bytes
Document Solutions, the authorised distributor of Xerox products and
solutions to 24 African countries, has struck a deal with Massmart to
sell Xerox printers through Game stores. With 74 stores in South Africa
and 12 elsewhere in Africa, Game stores will sell Xerox’s range of
small office home office laser printers, colour laser printers,
multifunction printers and colour multifunction printers.“We already
have a strong presence in the enterprise and small to medium business
markets, and the retail space represents the next logical extension,”
says Ronnie Oeschger, divisional manager, Office Systems Group, Bytes
Document Solutions.
“Bytes Document Solutions derives 30% of its
revenue from direct, enterprise-level engagements and the other 70%
from a large dealer and concessionaire base,” says Rob Abraham, MD of
Bytes Document Solutions, “and the move into the retail market will
expose consumers and small home office users to our range of
affordable, quality devices. ” Bytes Document Solutions’ revenues rose
by nearly 25% for the year, and the company expects to do R1,8 billion
in revenues, making it an African market leader. The Xerox range
selected for retail through Game stores represents small-footprint
devices that are easy to use and manage, yet deliver business quality
documents. Game stores will sell the 3124 laser printer, 6110 colour
laser printer, 3200MFP multifunction laser printer, and the 6110MFP
multifunction colour laser printer.“That range selected for Game stores
gives people affordable multifunction capabilities on their desktops
from one of the world’s leading research companies that has a host of
inventions in its list of credentials, including the mouse that
everybody uses today,” says Oeschger.
The multifunction
capabilities that the two multifunction printers enable include
printing, copying, scanning on the colour machine as well as printing,
copying, scanning and faxing on the black and white machine. The choice
between colour and black and white means people have the choice to
print standard documents or join the growing professional shift towards
cost-effective colour documents for added impact.