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 user 2005-07-22 at 11:40:00 am Views: 85
  • #12141
    Xerox Cuts Prices on Printers, Copiers
    Entry-level color printer price drops to $900 in largest office product launch in two years
    NEW YORK — Xerox let loose a flood of new printing and production products today, overhauling close to a third of its office equipment line. It was the company’s largest office product launch in two years.Xerox, ever eager to remind buyers that its offerings go beyond copiers, also spotlighted its new contract with Newark, New Jersey’s city government, which is using Xerox’s hardware and software as the foundation of an extensive new document-management strategy.

    Looking to entice more office users to adopt color printing, Xerox trimmed the price of the entry-level model of its solid ink printer line to $900 with the new Phaser 8500 model, which Xerox says prints up to 24 pages per minute. The faster Phaser 8550, priced at $1,300, prints 30 pages per minute, says the company.

    Two other new Phaser laser printers are aimed at workgroups with high-volume printing demands: The 6300, which costs $1,300 and an estimated print speed of 26 color pages per minute, and the 6350, which costs $1,800 and has an estimated print speed of 36 color pages per minute.

    Office Group Marketing Vice President Ron Stewart said the new 6300 and 6350 devices replace an 18-month-old printer that cost $1,800 and printed an estimated 24 pages per minute.

    New Copiers and Multifunctions

    Other new devices in Xerox’s portfolio include 18 new CopyCentre digital copiers and WorkCentre multifunction machines that combine copying, printing, and scanning functionality. Xerox also added an array of new software applications to its lineup, such as Xerox Page Accountant for limiting employee copying privileges.

    Xerox has been building on its office-device business to expand into the broader services market, offering software and business process consulting to help customers develop electronic document management and workflow strategies. Newark’s city government recently signed on and is standardizing all of the printing/copying/scanning/faxing equipment in its 41 offices around Xerox, according to IT Project Manager Sherronda Carroll.

    The city also using Xerox’s DocuShare software as the basis of Newark Document Express (NDEX), a system that is under development and intended to link the city’s agencies together on one electronic document-exchange system and reduce the mountains of paper the agencies now deal with. “Paperwork is always getting lost,” Carroll said.