ACRA’S NEW 17MIN FILM ON RECYLING CTGS

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ACRA’S NEW 17MIN FILM ON RECYLING CTGS

 user 2005-07-27 at 11:39:00 am Views: 76
  • #11893

    Consumables remanufacturers boost marketing efforts
    A Victoria-based industry association has produced a short film promoting cartridge remanufacturing in Australasia as a better way to recycle printer cartridges.
    The Australasian Cartridge Remanufacturers Association (ACRA) has made a 17-minute DVD, dubbed “Reuse: the Better Way to Recycle”, promoting remanufactured products to consumables users.
    Graham McCusker, executive officer at ACRA, said in a statement that the production was a world-first for the industry, which was the second largest global supplier of imaging consumables.
    It also confirmed remanufacturers in Australasia as among the most innovative in the world, he claimed.
    McCusker said the promotional film was intended to teach printer consumables users that quality remanufactured supplies could be a good option.
    “The production expands on a 30-second community service announcement released earlier in the year and explains the economic, environmental and social benefits of reuse,” he said.
    Imaging consumables such as ink, toner, and ribbon products for use in printers, facsimiles, and copiers were often treated as disposable. Remanufacturing used consumables was kinder to the environment, could cost consumers less and boost local jobs, McCusker said.
    He said the film was an international collaboration between ACRA, Recharger Magazine, The Recycler Trade Magazine and consumables maker Static Control Components.
    “The [promotional film] has been translated into several languages, and will be distributed worldwide,” McCusker said.
    Copies would be available by late August but the public got its first chance to see the promotion at a Remax Asia Pacific/ACRA conference in Perth on 22 July.
    ACRA was a voluntary-membership industry association for remanufacturers throughout Australia, New Zealand and the South Pacific, he said.
    ACRA also had a code of practice, policies and standards to promote “quality remanufacture” of imaging consumables and ethical business practices by its members, McCusker said