*NEWS*HP UNVEILS NEW INK RANGE

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*NEWS*HP UNVEILS NEW INK RANGE

 user 2005-10-06 at 12:41:00 pm Views: 63
  • #13192

    HP unveils new ink range
    HP invited its IT
    customers, partners and the media to a colourful event during GITEX to
    celebrate the qualities of its new ink range, VIVERA. Hosted in an art
    gallery style space, guests were asked to spot the real works of art
    from the copies printed with HP’s six new VIVERA Inks, specifically
    designed to work with the new HP Photosmart 3213, 3313 and 8253.
    Commenting on the launch of the innovative inks, Alya Azar, Supplies
    Business Manager Imaging and Printing from HP Middle East said: “HP has
    mastered the science of printing and created an art form that produces
    outstanding results, whatever your budget or printing requirements. The
    new VIVERA inks have been formulated to work together with the printer
    and paper as a system and designed for high speed printing on porous
    media such as new HP Photo paper. Visitors to GITEX will get the chance
    to witness the amazing quality, clarity and colour first hand with HP.”
    HP VIVERA Inks are designed and tested to meet over 80 criteria for
    reliability, compatibility and other components of the printing system,
    print quality and fade resistance. With its dye-based black ink, it
    provides superb photos and great black text without cartridge
    exchanges. The prints dry quickly so they can be handled right out of
    the printer and the colours will resist streaking when exposed to water.
    At the heart of these new HP Photosmart printers is HP Scalable
    Printing Technology, a new breakthrough inkjet printing technology
    featuring a new ink platform that moves HP VIVERA Inks from the ink
    cartridges to the factory-installed print head. The print head places
    ink drops on the media, transferring millions of ultra-small drops per
    second with extraordinary accuracy
    The single, factory-installed print head has more uniform and precisely
    aligned nozzles. HP’s new ink cartridges allow individual colours to be
    replaced as needed. The cartridges are not located on the moving print
    head, so their mass does not have to be carried back and forth as the
    printer operates. Active air management removes air from the system
    without wasteful priming and recovers ink so that it can be used in
    printing.
    The ink delivery system in the new HP Photosmart printers is engineered
    to reliably and smoothly bring together HP VIVERA Inks and HP Papers.
    HP printers and papers are designed to work as a system to deliver the
    best possible results with exceptional photo prints all the time.
    “HP VIVERA inks are carefully engineered to be physically and
    chemically compatible within the complete set of materials in the HP
    Scalable Printing Technology printing system,” comments Alya Azar. “By
    co-developing the ink and paper with the printing system rather than
    using generic ink and paper, HP provides maximum protection from damage
    caused by chemically unstable inks and drastically improves the quality
    of photo prints. Through our innovative technology, we eliminate
    unexpected reactions between system components thus assuring great
    prints on HP paper.”