*NEWS*IRELAND:MULTI-FUNCTION TO DOMINATE

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*NEWS*IRELAND:MULTI-FUNCTION TO DOMINATE

 user 2005-11-17 at 11:10:00 am Views: 75
  • #13128

    Multifunction to dominate
    Devices to outsell stand alone ink jet printers in 2005
    Katrina
    Timmis, Epson’s channel manager for Ireland, said that she expects
    multifunction devices to outsell stand-alone ink jet printers this
    year. Epson, one of the stalwarts of the computer printing industry,
    continues to be number one in the photo printing area, number two for
    multifunction inkjet devices and number two or three for consumer
    scanners.
    Epson have been very active recently launching 13 new
    products in September alone. Many of the products are incremental
    improvements on existing products. Ink technology has improved again
    with Epson’s new Durabrite Ultra incorporating a gloss in the ink as
    well as retaining all the features (durability, waterproof and smudge
    proof) that made Durabrite such a success. Longevity has been extended
    to 120 years of light fastness compared to 80 years for Durabrite ink
    and smudge resistance has been improved.
    Other notable new products
    are the scanners that are both faster and support better resolutions.
    Epson’s strength on the printing side continues with inkjet technology
    or micro piezo print head technology as Epson prefer to call it. On the
    laser side HP continue to be, by far, the most dominant player in the
    market place.
    Epson’s route to market is through two distributors
    (Sharptext and Micro Warehouse) for hardware and two distributors
    (Sharptext and Datapac) for consumables. Timmis said that dealers
    appreciate having a choice of suppliers. There has been a significant
    shift in the last five years from hardware to consumables as hardware
    prices have fallen and a large proportion of user spend has shifted
    from hardware to consumables. Epson devotes much effort to positioning
    consumables both to generate revenue and to ensure that the printing
    experience is maximised for the users.
    Like many inkjet vendors
    Epson is conscious of the consumers’ perception of the high costs of
    ink. To combat this perception Epson market multipacks with complete
    sets of cartridges that in some cases can save consumers up to 40 per
    cent. Another product offering is Picture Packs that contain a
    combination of inkjet cartridges and paper. In the UK Epson has a
    web-based option for consumables but Timmis said that the logistics
    would not work for Ireland. She thinks that consumers like the
    flexibility of being able to purchase locally, especially as 65 per
    cent of cartridge purchases are “panic” purchases.
    One of the strong
    selling points for Epson is technical support. This operates at all
    levels including retailer and consumer. Retailers are encouraged to
    have demonstration units and to be trained to use them and to
    evangelise the benefits of the Epson products. At the consumer level
    there is telephone support, e-talk on-line trouble shooting and web
    support. Unlike some competitors Epson does not charge for technical
    support at the end of the first year or whenever the warranty runs out.
    Timmis sums up the benefits of selling Epson as being the profitable brand that is easy to sell and market