*NEW*SAMSUNG CHALLENGES HP !

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*NEW*SAMSUNG CHALLENGES HP !

 user 2005-11-22 at 11:21:00 am Views: 69
  • #13337

    Samsung Flexes Muscle for Printer Business
    Samsung Challenges HP in Printers
    Samsung
    Electronics, Asia’s primary high-tech company, is set to challenge the
    seemingly invincible leadership of Hewlett Packard in printers by
    strengthening its foothold in laser printers.
    Samsung president Choi
    Gee-sung, who is in charge of the firm’s digital media division, made
    the point during a session with global analysts, which ended its
    two-day schedule Friday.
    “We seek to raise our annual revenue from
    printers roughly five fold to 10 trillion won ($9.58 billion) in 2010
    by tapping into the laser printer market in a full-fledged manner. It
    may take less time to attain the goal,’’ the 54-year-old said.
    His
    remarks came just after Samsung revealed its master plan to become one
    of the world’s top three electronics outfits by 2010 at the event for
    analysts held at the Shilla Hotel in downtown Seoul.
    Samsung chief
    executive Yun Jong-yong announced the ambitious five-year scheme and
    handpicked a laser printer as one of its next-generation growth engines
    to help achieve the target.
    Choi was sure of Samsung’s success in
    laser printers because the entity holds technical prowess for the
    advanced printer products unlike the conventional inkjet printer.
    “The
    Inkjet printer market has been tough to enter since a handful of
    players retain most of the intellectual property rights. That is the
    reason why we failed to carve out a big chunk of the global market in
    the past,’’ Choi said.
    “However, things will be different for laser
    printers as we also hold core technologies for the high-end machines.
    Other good news is that laser is replacing inkjet,’’ the Samsung lifer
    said.
    Currently, the size of the global printer market is about $100
    billion and U.S.-based Hewlett Packard is explaining up to 30 percent
    of the supply on their dominance in the inkjet segment.
    Epson and
    Cannon follow HP and Samsung is a minnow player as a latecomer to the
    saturated printer market mainly contested by U.S. and Japanese makers.
    Samsung
    looks to leapfrog the bigger competitors in time with the industrial
    shift from inkjet to laser. Over the past several years, laser printers
    have become a mainstream product surpassing inkjet merchandises.
    “We
    have fine chemistry technologies needed to make ink. Plus, we boast
    state-of-the-art mechatronics, a must-have for developing top-line
    laser printers,’’ Choi said.
    Mechatronics refers to an
    interdisciplinary engineering field combining mechanics, electronics
    and computing, which aims at enabling more economical and versatile
    systems.
    “Samsung has seamlessly developed technologies in camcord,
    DVD and VCR and all the fields are basically about mechatronics,’’ Choi
    noted.
    Choi added the firm is channeling its research efforts and funds to the development of laser printers.
    “The
    investment will not bear fruit in the short run. In contrast it will
    chip away at our bottom line right now. But the point is not the
    present, but the future,’’ Choi noted.