OKI DATA PRINTER SHIPMENTS REACH 6MILLION

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OKI DATA PRINTER SHIPMENTS REACH 6MILLION

 user 2005-11-25 at 10:24:00 am Views: 56
  • #13142

    OKI’s LED printer shipments reach six million
    November2005
    John
    Ross, general manager Middle East, OKI Printing Solutions. OKI Printing
    Solutions has announced that the global sales for its digital LED color
    and mono printers have reached 6 million since the company’s first
    global shipment in 1981. The latest IDC figures reflect this success,
    with strong growth recorded in a number of countries for the sale of
    color printers and Multifunction Products (MFPs) in Q2 of 2005.
    Mikihiko
    Maeno, President and CEO of Oki Data Corp attributed the success to OKI
    Printing Solutions’ unique LED technology: “We have continued to invest
    in the development of our LED technology since we developed the world’s
    first LED printer in 1981. There’s no doubt that LED printers offer
    superior results over laser printers, for companies that require
    printers with a small footprint, but exceptional quality and speed, and
    we’re confident that this technology has played a significant role in
    helping us achieve steady growth.”
    “In the last 12 months we have
    shipped more than 200,000 LED color printers worldwide, and we’d like
    to maintain this momentum and see this figure surge to 700,000 units of
    LED printers and MFPs for the fiscal year ending March 2006 – a 30 per
    cent increase on last fiscal year’s figures,” he continued.
    In
    Spain, the company continues to improve on its already dominant
    position selling 67 per cent more units than the previous year and also
    growing its market share to 38.6 per cent. Moreover, in the Ukraine,
    OKI Printing Solutions took the number one position from HP with a
    market share of 55 per cent.
    In the Middle East OKI has established
    an office in Dubai to spearhead its moves in the colour market and
    bring stronger focus and support into the channel. “The results in KSA,
    for example where OKI now has 7.5% market share from zero last year is
    evidence of OKI working more closely with the channel to bring colour
    and colour MFP products to market. In Qatar, OKI has seen considerable
    volume sales of high-end A3 colour products into government, oil and
    gas and publishing sectors that appreciate the speed and quality of OKI
    printers,” said John Ross, general manager Middle East, OKI Printing
    Solutions.
    “As with other major markets across the world, the
    dynamics of the Middle East printing market is changing. Traditionally,
    the workgroup printer an organisation would have on its network would
    be a laser printer with a few inkjet printers coping with the
    occasional demand for colour printing. Over the last year, however, we
    have seen a growing number of companies across the region move their
    printing investments from inkjet and laser printers to LED digital
    technology that can better produce their colour business documents
    in-house, quickly and cost-effectively,” continued Ross
    OKI Printing Solutions provides a range of printers and MFPs to customers in more than 120 countries and regions globally.