SAMSUNG TO SELL SMALLEST MFP PRINTERS

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SAMSUNG TO SELL SMALLEST MFP PRINTERS

 user 2005-11-30 at 10:50:00 am Views: 197
  • #13002

    Samsung to Sell Smallest Multi-Role Printer
    Samsung
    Electronics will soon release the world’s smallest and lightest
    multifunction laser printer as a part of its ambitious plan to become
    the no.1 manufacturer by 2010.

    The
    new SCX-4200 all-in-one model, which will arrive in stores early next
    year, has dimensions of 415 x 360 x 235 millimeters and weighs 9.5
    kilograms, which is slightly smaller and lighter than its current
    SCX-4100 model. It can print out 18 pages per minute, and can be used
    as a high-resolution color image scanner and a fax machine.
    The new
    compact all-in-one model is expected to boost the company’s growth in
    the office appliances market. Earlier this month, Samsung’s vice
    president Yun Jong-yong said that the company will increase investment
    in the printing business over next five years to beat global
    competitors such as Hewlett-Packard and Canon.
    Samsung has been
    earning most of its profits from sales in semiconductor chips, mobile
    phones and display panels, and hasn’t been as successful in the office
    machine businesses. But over the past few years, its worldwide sales of
    printers have increased almost exponentially.
    According to the
    research firm IDC, the global laser printer market is expected to
    expand from 3 million units this year to 5.8 million in 2009 with an
    average growth rate of 28.2 percent. Sales of multifunctional printers
    are also expected to increase by around 15 percent annually, the report
    said.
    “The worldwide printer market is estimated to be $100
    billion, which is about double the TV market of around $55 billion,’’
    said Choi Ji-sung, chief of Samsung’s digital media department during a
    meeting with analysts in Seoul earlier this month. “Especially, laser
    printers have unlimited growth potential. If we take advantage of our
    technologies acquired from developing camcorders and DVD players, we
    can surely make the printing business into one of our next-generation
    growth engines.’’
    Samsung started its office products business in
    1983 by selling fax machines. It then began to sell laser printers in
    1991, and developed inkjet printers four years later. Last year, the
    company was second only to Hewlett-Packard in laser printer sales
    worldwide. But it was ranked fifth in the multifunction laser printer
    market.
    The domestic printing market is already saturated with local
    and global companies, and two global manufacturers, Lexmark of the
    United States and Oki of Japan, joined the already-packed market this
    month
    .