LATEST ON LYRA’S PROPAGANDA
LATEST ON LYRA’S PROPAGANDA
2005-12-02 at 11:29:00 am #13237
BELOW ARE 2 ARTICALS/REPORTS FROM LYRA RESEARCH,ONE DATED DEC 05 ,(“NO THANK’S” TO THIRD-PARTY INKJET CARTRIDGES) AND ONE DATED AUGUST 05(THIRD PARTY BRAND LOYALTY STRONG AMONG INKJET CARTRIDGE BUYERS)
WOULD ANYONE BUY ANY OF THESE REPORTS FROM A COMPANY THAT CANNOT MAKE UP IT’S MIND…….?
Consumers Say “No Thanks” to Third-Party Ink Jet Cartridges?
Lyra’s new report, Third-Party Ink Jet Cartridges: Challenges and Prospects in a Growth Market . Access primary research results from Lyra’s latest survey of ink jet cartridge users, as well as the results of a study of ink jet cartridge manufacturers in China. Also included is Lyra’s forecast for third-party ink cartridge shipments and revenue through 2009.
Newton, MA December , 2005 — Third-Party Ink Jet Cartridges: Challenges and Prospects in a Growth Market, provides unprecedented research and data on the highly competitive third-party ink jet cartridge market . This report focuses on the thousands of third-party ink jet cartridge vendors worldwide that are facing increasing challenges to their profitability. Continually refining their ink formulations to keep up with the OEMs, circumventing new cartridge electronics, sourcing empty cartridges, battling for consumer mind share, and worrying about patent infringement are just a few of those challenges, and aftermarket cartridge makers now face a new source of competition as numerous retail refill shops open worldwide.
This report includes Lyra’s latest primary research, which reveals that U.S. consumers’ top reason for not purchasing an aftermarket cartridge is that they do not trust these products . This issue has plagued third-party supplies vendors since the first remanufactured cartridges were produced. Consumers also commonly cite their concerns about print quality as a reason for not purchasing aftermarket cartridges. Vendors of aftermarket cartridges need to address these issues in order to increase their market share.
“The aftermarket ink jet cartridge market is experiencing exciting growth right now, but brand awareness remains very low among consumers. It’s hard to stand out from the crowd with all the intense competition among cartridge makers,” says Elisabeth Wightman, research analyst for Lyra’s Hard Copy Supplies Advisory Service. “Strengthening brand visibility is the first step toward building the trust-gaining dynamic third-party vendors need to increase consumer mind share. Aftermarket ink jet vendors are now also faced with the brick-and-mortar shopping experience consumers have at rapidly expanding retail refill franchises, not to mention the fact that these retailers are siphoning away a key ingredient for the aftermarket-empty cartridges.”
About Lyra Research
Related Chart Data:
OEM Cartridge Users’ Reasons for not Buying an Aftermarket Cartridge
I don’t trust aftermarket ink jet cartridges: 23%
I want only the best print quality: 21%
I cannot find an aftermarket print cartridge that is compatible: 12%
The difference in price is not enough to make me switch: 10%
I am worried about damaging my printer: 8%
My preferred store does not carry aftermarket cartridges: 7%
Selecting an aftermarket cartridge is too confusing: 6%
Don’t Know: 6%
Affordable Appeal: Consumer Sat. & Brand Loyalty Strong Among Third-Party Inkjet Cartridge Buyers
Think Ink: The 2005 U.S. Ink Jet Cartridge User Survey, from Lyra Research and Recharger Magazine , finds 44 percent of consumers surveyed have purchased an aftermarket ink cartridge. The majority of these buyers was “entirely satisfied” with the cartridge and plans to buy that brand again. The report, released at Recharger Magazine’s 10th annual World Expo trade show in Las Vegas, focuses on demographics, sat. levels, and buying behavior of OEM and aftermarket ink jet cartridge buyers, refill kit users, and refill shop customers.
Las Vegas, NV August 25, 2005 — Think Ink: The 2005 U.S. Ink Jet Cartridge User Survey, a new report from Lyra Research and Recharger Magazine , finds that 44 percent of the consumers surveyed have purchased an aftermarket ink cartridge, and the majority of these aftermarket cartridge buyers were “entirely satisfied” with the cartridge and plan to buy that brand of cartridge again. The report, released at Recharger Magazine’s 10th annual World Expo trade show at the Mandalay Bay Convention Center in Las Vegas, NV, focuses on the demographics, satisfaction levels, and buying behavior of purchasers of both OEM and aftermarket ink jet cartridges, refill kit users, and customers who use retail refill shops.
“With more than 1,200 respondents, this is our largest survey of ink jet cartridge users to date,” said Jim Forrest, senior analyst at Lyra Research and author of the report. “The survey results allow us to analyze the behaviors and attitudes of users of OEM and aftermarket cartridges, refill kit users, and refill shop customers. We also segmented the survey results by printer brand, including responses of Dell printer users for the first time.”
“We are very proud to partner with Lyra on this project,” said Phyllis Gurgevich, publisher of Recharger Magazine. “We feel it’s groundbreaking and a great value in that it gives companies in our industry, no matter which channels they sell through, an accurate picture of not only who their customers are, but what, how often, and why consumers purchase printer consumables.”
Frank Stefansson, CEO of Lyra Research, concurred. “Combining Lyra’s primary research expertise and Recharger’s intimate knowledge of the aftermarket industry with both organizations’ ongoing coverage of supplies market trends provides readers with essential data on consumer buying habits, brand preferences, and use of OEM and aftermarket cartridges.”