CARTRIDGEWORLD’S NEW ADVERTISING FIRM

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CARTRIDGEWORLD’S NEW ADVERTISING FIRM

 user 2006-01-06 at 10:12:00 am Views: 68
  • #13703

    Cartridge World Inks Deal with J. Stokes & Associates Advertising
    Bay Area firm hired as cartridge-refilling franchise’s first agency of record.
    Walnut
    Creek, CA  January 2006 — J. Stokes & Associates Advertising today
    announces that it has been named the agency of record for the Northern
    California region for Cartridge World North America. The firm will lead
    Cartridge World’s first broadcast effort in Northern California, which
    will officially launch the brand in the region. The campaign is
    expected to begin later this month.
    Cartridge World is the first
    retail cartridge-refilling concept to take on manufacturing giants such
    as HP, Lexmark and Cannon. In addition to providing refill services,
    the franchise of more than 1,000 locations worldwide deals in
    compatible and original manufacturer cartridges for inkjet printers,
    laser printers, fax machines and photocopiers, as well as fax machine
    and copier supplies.
    Founded in Australia in 1991, Cartridge World
    opened its first store in the United States in August 2002, and now has
    nearly 330 retail locations across America. Currently, Cartridge World
    has 20 locations in Northern California, a number that is expected to
    double in size in 2006. Cartridge World says that J. Stokes &
    Associates’ experience working with fast growing brands set them apart
    from the competition.
    “Cartridge World is awarding an average of one
    franchise a day, and we are rapidly gaining the reputation as ‘the’
    retail cartridge refilling service provider in nearly every market we
    enter,” said Jake Brown, chief operating officer of Cartridge World
    Northern California. “J. Stokes’ specific expertise and track record in
    building and growing franchise brands in California and the West makes
    them a perfect fit as we launch our brand to consumers in Northern
    California.”
    J. Stokes & Associates – which has developed
    successful market-by-market communications strategies for a number of
    top retail brands, including SUBWAY?, SpeeDee Oil Change & Tune-Up,
    UPS Store and Site for Sore Eyes – says the opportunity to launch
    Cartridge World in Northern California is particularly appealing
    because it allows the agency to get involved at the ground level and
    play an integral role in the franchise’s growth.
    “We’ve helped
    foster a number of now-successful franchises at the early stages of
    their development,” said Dan Stokes, executive vice president of J.
    Stokes & Associates. “Many of the clients who came to us with a
    handful of locations are now well-oiled marketing machines with
    hundreds and in some cases thousands of locations that continue to
    enjoy record growth. It takes prudence, creativity and tenacity to
    build a successful, long-term marketing strategy for franchise
    operations. We look forward to helping build the Cartridge World brand.”